Why do I need to optimize my listings?

There are millions of products on Amazon, and competition can be fierce. To get your listings to stand out, optimizing your copy, keywords, photos, and videos is a must. The better your content is, the more likely it is that shoppers will find your product through Amazon’s search console. 

Amazon’s primary goal is to connect shoppers with the right product based on their search terms. In order to accomplish this, Amazon has designed its algorithm and SEO practices to reward listings that best serve consumers. Amazon reviews the product title, bullet points, description, photography, videos, A+ Content, and back-end search terms. 

Listing optimization and advertising should work in tandem. If an Amazon product listing optimization and advertising optimization are not part of a unified strategy, sellers can end up spending money on ads for inventory they don’t have stocked. Learn more about PPC advertising for Amazon here.