As an eCommerce business, you need to learn how to master Amazon SEO and move your product ranking on Amazon higher up in search rankings. But how do you do this? Where do you start?
Amazon's Search Algorithm
Compared to Google, the product search algorithm for Amazon is much different. When searching for a product on Amazon, the results of that search are often delivered using a two-step process.
First, relevant results from the search are pulled from the catalog and then those results are ranked by relevance. Key performance metrics, business metrics, human judgment, and analysis all play a factor in these rankings.
To maintain a good conversion rate, you need to earn reviews on the products, have high-quality images, and competitive pricing. Your products also need to be relevant in order for your product ranking on Amazon to rank higher in search results. Seller feedback is also important. Learn more about starting out the right way with Amazon, click here.
Product Ranking on Amazon Factors
More sales equate to a higher product ranking on Amazon, and those higher rankings ultimately lead to more sales. To help, the number of product reviews is important, as well as the quality of those reviews. Answered questions also help you rise in the rankings as well and play a crucial role when it comes to your conversion rate.
When including images, make sure to adhere to Amazon's image guidelines.
Each image should be a minimum of 1,000 x 1,000 pixels, and the zoom feature should be enabled so the customer can click on the image and view the product in closer detail.
The price you choose for your products also influences your conversion rates and sales and can affect your ranking on Amazon as well.
Tips on Higher Ranking
The following are a few ways you can start achieving a higher product ranking on Amazon to increase
your sales.
When you use a good product title, you are improving your conversion rate. Each title should contain keywords, should be easy to read, and needs to stay under 200 characters. You should also include your brand in the title, then the additional product information.
Keep in mind, you can't load the title with just keywords. It needs to include relevant information about the product, which may be the color, size, quantity, who the product is intended for (infant, child, adult), or the intended use.
When you list all the product features in this format, you are making it much easier to read the important facts about your product and it allows you to again fill in those keywords to increase conversions.
This is where you can expand on those features (this area gives you more room to write about your brand story, uses of the product, etc.) while still including your keywords. This also helps to increase customer engagement as well as your conversion rates.
Here is where you will list all the technical and physical aspects and details of your products. This information should include the size of the product, the weight, color, and any other information that provides specifics for your listing.
There is a character limit on Amazon when it comes to search terms, but you can use a keyword planner to help with this. Never provide irrelevant or misleading information, don't include content that is just too long, and only use a single space to separate your keywords.
Final Thoughts
These are just a few tips you can use to help improve your product ranking on Amazon. In addition to these helpful tips, there are several others you can learn to use, including understanding how negative seller feedback can hurt you in the search results.
