Taking the best possible photos can make a difference when it comes to selling products online. Potential customers need to be able to clearly see what they’re buying.
Professional product images are the best option for any listing, but sometimes the budget won’t allow for a professional to be hired. In that case, the steps below can help you get the best results possible on your own.
1. Proper Lighting is Crucial
Pay close attention to the lighting when taking any photo. Shadows can hide parts of the product, leaving customers to wonder about what they can’t see. The best way to take photos is in a small studio, with the right lighting in place and a white background to clearly capture product images from every angle. When taking professional photos, use a diffuser to soften any shadows so the whole product can be seen clearly. Proper lighting and diffusing will bring out the best in your Amazon images.
2. A Tripod is a Necessity
Even a slight shake can cause the photo to be a little blurry. Instead of risking the photos, use a tripod. The tripod can be set up at the perfect angle for any photo and adjusted as needed. To further reduce the chance of blurring in the photo, take the photo with a remote designed to work with the camera. Tripods can be inexpensive, so this is an easy way to really improve the quality of any photos taken, and you can purchase tripods designed for any professional camera.
3. Pay Attention to Styling
Take plenty of product images so the potential customer can see it from as many angles as possible. This helps them get a much better idea of what they might be purchasing. Also, don’t forget to take lifestyle photos of the product. Show how someone would use the product in everyday life. Shoppers relate more to images with people in them, so lifestyle photos help them to imagine what it would be like to use your product and understand why they need it.
4. Keep the Background in Mind
A makeshift studio with a white background is perfect for taking photos from any angle, but it’s not the right background for lifestyle photos. When doing any kind of photo, pay careful attention to the background. If you’re taking lifestyle photos, take them in a quiet location, so there aren’t a ton of other people in the background. After taking your Amazon images, check to make sure there isn’t anything in the background that you didn’t want in the photo.
5. Edit Every Photo Before Use
All photos, no matter what type of camera they’ve been taken on, need to be edited before they are published. Editing provides an opportunity to crop the product image to eliminate extra background, adjust the lighting, and adjust exposure. This can help create clearer pictures that will help the product sell. Today, there are many different computer programs and apps designed for editing photos, some of which are free to use. The editing doesn’t need to be extensive, but some editing should be done to obtain better images.
For more information on updating your Amazon images and to learn more about how to grow your eCommerce site on Amazon, contact the experts at Awesome Dynamic™and we'll walk you through the process.