May 23rd, 2023
Why Invest in Amazon Account Management?
With over 200 million Prime members and over 310 million active shoppers worldwide, business is booming for Amazon and its sellers. If you’re not seeing the desired results, it’s time to develop a strategy to help you bridge the gap between possibility and reality.
An Amazon account management agency works with you to develop a solid strategy to launch, revive, and grow your Amazon business. These professionals work on your behalf to chart a course and help your ecommerce business meet and exceed your daily, weekly, monthly, and annual goals.
What Are Amazon Account Management Services?
Staying in the know about Amazon’s ever-fluctuating policies and trends can be time-consuming. For Amazon sellers, account management services can improve workflow and allow you to focus on day-to-day operations.
With an Amazon expert overseeing your account, you can begin to focus on boosting business rather than just simply staying afloat. Your account manager will work with you to develop a customized strategy to improve your listings and drive sales.
Account management for Amazon sellers may vary based on your product category, business model, and goals. Some of their services may include:
- Client training
- Setting up accounts
- Managing inventory
- Accumulating positive reviews
- Setting up and monitoring advertising campaigns
- Developing a position strategy
- Building out and optimizing product listings
- Developing creative assets
- Assisting with feedback and customer service
The Benefits of Amazon Account Management Services
Could you be getting better results on Amazon? For sellers, setting up a consultation with an Amazon account management agency gives you the information you need to determine if this option is right for your brand.
Investing in a professional consultant can help you keep your accounts in good standing, mitigate potential issues, and reap the rewards Amazon has to offer. The Amazon ecosystem can be incredibly competitive and complex, and without proper care, you can miss out on lucrative opportunities.
Your Amazon account manager performs weekly checks, sets up and monitors your PPC advertising campaigns, and identifies areas of improvement. From optimizing your product listings to addressing negative feedback, they give sellers the tools they need to outshine their competitors.
What is an Amazon Account Management Agency?
On Amazon, growth is the name of the game. Whether it’s your primary source of profit or simply supports your brick-and-mortar store, implementing a solid strategy can help you build your Amazon presence without interrupting daily operations.
An Amazon account management agency specializes in marketing to this unique sect of shoppers. Unlike other ecommerce platforms, Amazon has a very specific set of requirements that must be met to gain the visibility needed to succeed.
So what exactly is account management for Amazon sellers? While the specifics may vary based on your business, your Amazon account manager will analyze your products and brand, work with you to understand your goals and create a comprehensive marketing strategy that will help you reach them.
Tips for Successful Amazon Account Management
Having a professional managing your Amazon account can free up time to focus on doing what you do best. Your Amazon account manager does much more than just strategizing - they put their expertise to work for you!
With a comprehensive understanding of ecommerce trends and tools, your Amazon account management agency will track key metrics to gain an in-depth understanding of your account health. This information is essential to gaining visibility and drawing the right customers to your product listings.
Some of the key metrics your Amazon account manager will track include:
Cancelation Rate
For seller-fulfilled orders, you should maintain a cancellation rate of less than 2.5%. This metric applies to the percentage of orders canceled by the sellers themselves.
Late Shipment Rate
This metric tracks how often your shipment confirmations are late or missing based on the total number of orders you receive.
Order Defect Rate
Your ODR tracks how often you receive negative feedback, credit card chargebacks, and successful A-to-Z claims. Sellers must maintain an ODR of below 1% to sell on Amazon.
Valid Tracking Rate
Your VTR is the percentage of total shipments with a valid tracking number. Over 95% usually is considered to be a "good" VTR rate.
On-Time Delivery Rate
Timely delivery is crucial on Amazon. Since this platform is known for its fast, reliable delivery, Amazon sellers should maintain an OTDR above 97%.
Late Dispatch Rate
LDR tracks the number of orders that receive a shipping confirmation after the expected date of shipment. This metric only applies to self-fulfilled orders.
Return Dissatisfaction Rate
No matter how great your product is, returns happen. Making the return process easy for customers is a must. RDR tracks the percentage of total returns that are not answered within 48 hours, are incorrectly rejected, or receive negative customer feedback.
Invoice Defect Rate
IDR tracks the number of orders that do not include a downloadable VAT invoice (or a receipt) within one business day after shipping confirmation.
How to Choose the Right Amazon Account Management Agency
Trust is the foundation of any healthy relationship. Your Amazon account management agency should be able to clearly define what is possible and what that entails. While they can’t predict the future, they should have extensive Amazon experience that qualifies them to oversee your account and guide you into growth.
Your Amazon account manager should possess a solid understanding of your business and goals. From here, they develop a plan to track your results and consistently improve your Amazon presence.
When selecting an Amazon account management agency, there are a few crucial questions you should consider:
- Can my Amazon account manager provide personalized attention to my accounts?
- Can they provide consistent communication?
- Do they have the tools and expertise needed to handle bumps in the road?
- Can they clearly outline a strategy that is catered to my goals?
- Do they have expert knowledge of Amazon’s policies?
- Do they go above and beyond to provide exceptional service?
Many Amazon account managers overextend themselves and simply can’t provide the level of service needed to benefit your business. If you can’t easily get in touch with your Amazon account manager during typical business hours, find one that can.
Getting to Know Your Amazon Account Manager
If you’ve opted for Amazon account management services to boost your business, an expert will be assigned to oversee your accounts. Your Amazon account manager will get you set up. explain the process, and get to know the intricacies of your business and goals.
Depending on your preferences, they can provide seller training and map out the first steps as well as a long-term strategy. They will address any concerns or questions you have and offer their expert advice.
You should feel confident about your Amazon account management agency. While it may be scary to spend money to make money, having a professional you can trust overseeing your accounts can be the investment you can’t afford to miss out on.
Account Management for Amazon Vendor Central
Amazon Vendor Central allows manufacturers and distributors to sell in bulk to Amazon. If you’ve been invited to sell directly to Amazon as a first-party seller, an Amazon Vendor Account Manager can help. These experts work with you to manage your product portfolio and develop a strong relationship with Amazon.
Some Amazon account management services for vendors include:
- Account setup
- Goal planning
- Brand registry
- Creative asset development
- Overseeing and reporting on performance
Account Management for Amazon Seller Central
If you sell directly to the public on Amazon, account management for Amazon Seller Central sellers could benefit your brand. Your Amazon account manager will review your Amazon seller account and make suggestions for improvement.
Some Amazon account management services for sellers include:
- Shipment process management
- Product positioning
- Optional one-on-one training sessions
- Brand reputation management
- Overseeing and reporting on performance
Frequently Asked Questions
What are the benefits of Amazon account management services?
Amazon account management services reduce your workload and can help you achieve your goals faster and more efficiently. If you’re struggling to gain momentum, having professional support can provide the boost you need.
Can I manage my Amazon account by myself?
Hiring an Amazon account management agency is not required, but many businesses utilize these services to stand out in Amazon’s highly-competitive marketplace.
How do I choose the right Amazon account management agency?
Any reputable Amazon account management agency will provide a consultation where they learn more about your business and goals. Take advantage of this opportunity by asking questions and voicing concerns. Your Amazon account manager should be able to give you a firm understanding of what they can do and how it can help.
How much should I budget for Amazon account management services?
On Amazon, there is no cookie-cutter strategy for success. Since Amazon account management services are catered to your unique business and goals, it’s best to speak with a professional that has a firm understanding of your account. This gives you an opportunity to speak with them about your budget and which services are best for you.
Are Amazon Account Management Services Right for You?
Whether you’re already an Amazon seller or aspiring to expand your business, start by developing a solid strategy. Amazon account management services can give you the tools needed to stand out from the competition and take your business to the next level.
The world’s most visited online marketplace provides incredible opportunities, but if you’re busy balancing the ins and outs of your business, it’s easy to fall short of your goals.
Not sure if Amazon account management services are right for you? Talk with a professional about your goals. Our expert Amazon consultants work with you to create custom strategies that attract traffic, sales, and real results. From brand registry to listing optimization and PPC management, we’re here to help. Get started today with a free consultation.