Overview
A family business sold medical splints and braces on Amazon for a few years before partnering with Awesome Dynamic. Despite their potential, trademark issues and ineffective listings and advertising limited their growth.
Obstacles
- Product listings were underdeveloped and not converting
- Storage restrictions and FBA inventory challenges affected a significant portion of the client’s catalog
- Trademark review delayed completion of Brand Registry and resulted in hijacked listings
- Advertising campaigns were not performing
- Ineffective customer service and return processes compromised the client’s brand reputation
- The client’s overall account health was poor
Solutions
- Optimized listings to improve the user experience and drive traffic
- Developed a self-fulfillment strategy to offset FBA inventory restrictions and consistently maintain in-stock inventory
- Completed Brand Registry and resolved issues with hijacked listings
- Implemented strategic advertising campaigns
- Closely monitored overall account health
- Developed a process and trained the client to effectively manage customer service, returns, and monitor metrics
Results
With a complete account overhaul including listing optimization, advertising, Brand Registry,fulfillment, and customer service, our client experienced a steady increase in monthly revenue.
Within just a month of partnering with us, their revenue started to grow, and in under two years, it nearly tripled.