An Amazon Brand Store focuses solely on your brand and allows you to cultivate a curated brand image on Amazon. Brand Stores can be customized with personalized pictures, videos, text, and a handpicked list of products to entice new customers.
An Amazon Brand Store allows brands to add in social media links. This encourages customers to share the storefront with other shoppers that have similar interests. Amazon storefronts can help drive more traffic, boosting visibility and sales. They also allow sellers to track metrics and view what is working and what can be improved.