Stores on Amazon: Enhancing the Virtual Shopping Experience

March 29th, 2022

stores on Amazon

Every company has a unique story to share, and Stores on Amazon allow businesses the opportunity to do just that. A store on Amazon is a dedicated space within Amazon to create your own website pages and introduce Amazon’s vast audience to your brand. Thus giving customers a peek into your entire product catalog and perspective. 

Creating a store is a free way to set the stage for progress, extending your reach and giving you the opportunity to leave a lasting impression. Setting up a store gives sellers the opportunity to define who they are and how their products can be useful to buyers. 

Stores on Amazon give businesses the space to elaborate about their product catalog and entice new customers with rich descriptions, a simple layout, and memorable visuals. While setting up a store from scratch may sound like a daunting task, it only takes a few easy steps to get started. 

What Are Amazon Stores?

Stores on Amazon give you the opportunity to explain more about your company and products with customers through dedicated web pages hosted within Amazon. These pages give brands additional space to further explain what your products do, or how they are helpful with text, images and videos. This not only helps build credibility, it makes your company stand out from the competition. 

Developing and nurturing your brand identity through the use of Amazon Stores can boost engagement and sales while attracting new customers. Here is an example of a store that Amazon created for one of their product lines. 

Stores give you the opportunity to introduce your brand to a new audience. As the largest online marketplace, Amazon offers what other platforms can’t: an unlimited opportunity for growth. 

Getting Started

Create a virtual storefront where shoppers can explore the full range of your products. To get started:

  • Log into your Seller Central account 
  • Click Stores 
  • Click Create Store and select the template that works best for you
  • Open the Store Builder to get started
  • Select Page Manager
  • Add or rearrange text and visuals with the Tile Manager
  • Preview to see how your store looks on desktop and mobile devices
  • Submit

Stores on Amazon Features and Benefits

Creating the Best Virtual Shopping Experience
Amazon Stores can create an enjoyable shopping experience for virtual shoppers. In this space you can easily highlight your top-selling products, create gift guides, and build strong, distinctive branding that keeps customers interested. 

Branding Your Store
Building your store is an important step in defining your brand. You can display your brand logo at the top of your store, followed by a brief description. Amazon offers free design templates, making it easy for beginners to create a professional looking page. There are eight options for content tiles including images, videos, product grids, and more.

Organize Content with Pages
Stores on Amazon also features a multi-page option. This consists of several pages with up to three sublevels to better organize your content. You can create and manage multiple stores from one account, however you must be enrolled in Amazon’s Brand Registry Program to participate. There is no fee associated with this feature.

Gain Valuable Analytics
Once you have created your storefront, you can use the Brand Analytics tool to keep track of your performance. Amazon’s analytics provides keywords and search terms that can increase conversions for all of your products and categories. Monitor customer behavior and keep an eye on what works for your competitors. 

Create a Unique URL for Your Store

Amazon offers a free and easy way to create a customized URL for your store. Creating your own personal URL can help direct shoppers to your Amazon Store and be used when marketing your products on and off Amazon. Each URL is unique to its brand and cannot be duplicated by other sellers. 

In today’s world of having social media and mobile phones at our fingertips, having a strong social media presence is an important part of establishing any brand. By creating a custom URL, you can make it easier to share that URL on any of your social media platforms. This can help drive traffic to your entire catalog (Store), which is likely to increase clicks and conversions at no additional cost (unless you invest in advertising). Providing quality content paired with your link can help you gain more exposure and sales.

Create your own URL in 8 Simple Steps:

  1. Log into your Seller Central account
  2. Hover over Settings
  3. Select Account Info
  4. On the Seller Account Information select Display Name
  5. Find the correct marketplace and click Edit
  6. Below Storefront Link edit the field on the right
  7. If your name is available, you will see a green check
  8. Submit

Once the process is complete, you can visit your store by typing in your URL. You are now able to share your link for off-platform advertising such as Facebook, Instagram, and Twitter.

Tips and Tricks For Organizing Your Store on Amazon

  1. Getting Started: What You Need
    To get started with Amazon Stores, you must have an Amazon Seller Central account and an active registered trademark. Your brand name and logo must be prominently displayed on all products and packaging.

  2. Follow the Rules
    Keep a close eye on Amazon’s policies to prevent snags along the way.

    + Graphics and videos must be high-resolution and product images must have a pure white background.

    + Keep your visuals relevant to your brand and do your best to develop a professional tone.

    + Avoid product claims that can’t be substantiated.

    + Always use proper grammar and punctuation.

  3. Create a Strong Banner Image
    Develop a strong banner image for the top of your page. This can help you differentiate yourself from your competitors while demonstrating a strong brand identity.

    Select a bold image that represents your brand and draws in potential customers. Consider your target audience when developing your banner image and incorporate a short, concise brand message.

  4. Be Consistent
    Keep branding consistent, informative, and unique. The best way to get started is by creating a layout that is simple and easy to navigate. If you get stuck, Amazon’s Seller University offers free FAQ’s, help pages, and tutorial videos. If it seems like a daunting task, we’re here to help you organize and build out your store.

  5. Tell your Story
    Creating your store is similar to telling a story about your brand. The most successful stores use cohesive visuals, lifestyle photos, and limited text.

    Adding a strong background video can add credibility, provide important information, and reinforce your brand message. Make it easy for viewers to learn about your products by creating simple, straightforward content.

  6. Match Your Branding Outside of Amazon
    Keep your Stores on Amazon content aligned with your website and product packaging. By using consistent language, color schemes, and image styles, customers can rest assured that they are returning to a brand they know and trust. Repetition isn’t always a bad thing. Create a strong identity by taking advantage of Amazon’s free resources, and watch as all the pieces fall into place. 

Awesome Dynamic is a full service ecommerce consulting agency helping sellers navigate selling on Amazon and Walmart. If you’re interested in exploring our services to grow your ecommerce business, schedule a free consultation today!