December 1st, 2022
Standing out in a sea of competition can be challenging. To succeed in the world of ecommerce, creating a name for yourself requires time and dedication. Fortunately, Amazon supports its sellers by offering a variety of tools that can help you show the world what you’re made of. Making the most of these resources may be optional, but they can serve as an important step toward establishing a memorable presence.
Amazon remains the most popular platform for ecommerce. We live in a world where a growing percentage of retail sales are occurring online. Thus making it hard for businesses to ignore this opportunity. Thankfully, Amazon has made it a policy to create tools for brand owners that make it easier to market their catalog of products online. One of those tools is allowing brand owners to create an Amazon Brand Store.
What is an Amazon Brand Store?
Amazon Brand Stores allow merchants to set up an online storefront for free. These multi-page websites are hosted by Amazon, featuring a unique URL and links that take shoppers directly to product pages. Here, brands can showcase their most important and enticing information and encourage shoppers to explore more about what they have to offer.
Getting started is easy, with pre-made templates and custom layouts that are both visually appealing and informative. Brand Stores allow you to add images, videos, text, shoppable links, and more. From product features to About Us sections, FAQ’s and beyond, these storefronts allow you to show buyers who you are, what you do, and why it matters.
Setting up an Amazon Brand Store is a great way for companies to speak to their audience and promote their full range of products. The Amazon Stores option is available only to brand owners and vendors who sell on Amazon and are registered with the Amazon Brand Registry program.
Amazon Demand Side Platform (DSP) sellers can also build a Store, but they are required to have an advertising account that is separate from their Amazon DSP account. The creative guidelines and benefits are the same and are typically reviewed by Amazon within 24 hours of submission.
Amazon Brand Store Seller Benefits
With an Amazon Store, business owners can:
- Personalize their store to create cohesive content
- Add visually appealing multimedia
- Link to their social media accounts
- Create a fully branded online shopping experience
- Showcase their full catalog in one place
- Organize their products with dropdown menus
- Link back to the product detail pages to increase sales
Brand Stores also help you gather more data through Amazon Analytics. You can view engagement, traffic sources, visits, sales, and more. This information can help you understand who your customers are, making it easier to create user-friendly content. With all the competition on Amazon, having a strong Brand Store can help you stand out, increase conversion rates, and draw in repeat customers.
Stores with 3 or more pages have an 83% higher shopper dwell time and 32% higher attributed sales per visitor, according to Amazon.
Amazon Brand Store Guide: Frequently Asked Questions
It’s not uncommon for business owners to feel overwhelmed by the amount of work it takes to set up a well-designed Amazon Brand Store. To make the most of your Brand Store, it’s important to review and update your content regularly. Recently updated Stores gain more repeat visitors and higher sales.
Whether you’re enlisting expert help or getting started on your own, understanding the basics first can make the process seem much less scary. Get started by finding answers to some common questions asked about Stores in this Amazon Brand Store Guide:
How much is an Amazon Brand Store?
Qualifying brand owners and vendors who already have professional seller accounts can create and maintain Amazon Stores for free. Those who are new to the platform should keep in mind that a professional seller account does come with a monthly fee. It’s currently $39.99 no matter how many units you sell.
What steps do I need to take to create an Amazon Brand Store?
Selling on Amazon certainly has it’s perks. Amazon Store Insights is an analytics tool that helps sellers launch, sell, and develop new products. It provides metrics by page and traffic source. Store owners can check daily visitors and view totals, estimate total sales and units sold, and see the average number of unique pages viewed by each store visitor. This data can be accessed from the Store main page.
This global research program sends premade multiple-choice questions to consumers based on their purchase behavior and product opinion. Sellers can also create custom questions to get customer feedback on existing products or upcoming launches.
Amazon Insights shows sellers what is and isn’t working on their Brand Store. It gives business owners an idea of who is visiting their Store and what they’re doing when they get there. Insights can measure traffic from Amazon Sponsored Brand ads, internal organic traffic, and custom source tags. The rest of the traffic to the page will only be labeled “other.”
Tips for Creating an Exceptional Amazon Storefront
Amazon has made it relatively easy for brand owners to set up custom Brand Stores on their platform. There’s a lot of competition, so it’s important for new users to gain a competitive edge. Follow these tips from our Amazon Brand Store Guide:
Creating an eye-catching and properly branded Amazon Brand Store takes time and effort, but it will pay off in the long run. Stores are one of the most comprehensive branded shopping tools available and Amazon is by far the most popular online retailer. Just keep in mind that the competition is fierce, so your Store will have to stand out from the crowd.
Is this Amazon Brand Store Guide leaving you overwhelmed? Don't worry. Our team of professionals specialize in helping brand owners put their best feet forward, effectively market their products, and attract more traffic and higher conversions. From basic design to template selection and content creation, our cutting-edge experts are here to help. Let's talk today. Schedule your free consultation by filling out our contact form or calling 800.238.1811.