February 15th, 2022
Amazon remains most popular platform for ecommerce. We live in a world where a growing percentage of retail sales are occurring online. Thus making it hard for businesses to ignore this opportunity. Thankfully, Amazon has made it a policy to create tools for business owners that make it easier to sell their catalog of products online. One of those tools is allowing brand owners to create an Amazon Brand Store.
What is an Amazon Brand Store?
An Amazon Brand Store is a multi-page website hosted by Amazon with a unique URL and links directly to product pages. It’s perfect for showcasing a brands’ products in detail with more flexibility to add visual elements like images and videos, and additional space for added text.
Benefits of Creating an Amazon Brand Store
Brand owners can also gather data through Amazon Analytics to further improve customers’ online shopping experiences and increase conversion rates.
Stores with 3 or more pages have an 83% higher shopper dwell time and 32% higher attributed sales per visitor, according to Amazon.
Amazon Brand Store Guide: Frequently Asked Questions
It’s not uncommon for business owners to feel overwhelmed by the amount of work it takes to set up a well-designed Amazon Brand Store. Getting to know the basics first can make the process seem much less scary. Get started by finding answers to some common questions asked about Stores in this Amazon Brand Store Guide:
How much is an Amazon Brand Store?
Qualifying brand owners and vendors who already have professional seller accounts can create and maintain Amazon Stores for free. Those who are new to the platform should keep in mind that a professional seller account does come with a monthly fee. It’s currently $39.99.
What steps do I need to take to create an Amazon Brand Store?
Amazon Store Insights is an analytics tool that provides metrics by page and traffic source. Store owners can check daily visitor and view totals, estimate total sales and units sold, and see the average number of unique pages viewed by each store visitor. This data can be accessed from the Store main page.
These insights provide business owners with an idea of who is visiting their Store and what they’re doing when they get there. Insights can measure traffic from Amazon Sponsored Brand ads, internal organic traffic, and custom source tags. The rest of the traffic to the page will only be labeled “other.”
Tips for Creating an Exceptional Amazon Storefront
Amazon has made it relatively easy for brand owners to set up custom Brand Stores on their platform. There’s a lot of competition, so it’s important for new users to gain a competitive edge. Follow these tips from our Amazon Brand Store Guide:
Creating an eye-catching and properly branded Amazon Brand Store takes time and effort, but it will pay off in the long run. Stores are one of the most comprehensive branded shopping tools available and Amazon is by far the most popular online retailer. Just keep in mind that the competition is fierce, so your Store will have to stand out from the crowd.
Is this Amazon Brand Store Guide leaving you overwhelmed? Don't worry. Our team of professionals specialize in helping brand owners put their best feet forward to market their products effectively on Amazon, attract more traffic, and convert more customers. They can help with everything from basic design and choosing templates to creating unique content tiles with high-quality images and more. Let's talk today. Schedule your free consultation by filling out our contact form or calling 800.238.1811.