July 16th, 2024
Gear Up for Amazon Q4 Success
For Prime members, nothing triggers the “Buy Now” response quite like an Amazon shopping event. Amazon continuously finds new ways to appeal to its ever-growing customer base with special deals and steep discounts that attract shoppers in droves.
During the July 2023 Prime Day Amazon saw a massive turnout of approximately 12.7 million shoppers, making this year's event the most successful one yet. Fortunately for sellers, there’s a second opportunity to get more revenue during Q4. The fall event, Prime Big Deal Days, gives sellers another chance to recruit new customers and achieve soaring sales is on the horizon once again.
Event #1: Amazon Big Deal Days
Prep yourselves for an exclusive shopping extravaganza in Q4 with Amazon's Prime-exclusive event! Mark your calendars as the deadline to submit recommended deals is August 9, 2024.
Why shop on Amazon during Q4? Amazon's Big Deal Days offers Amazon Prime members exclusive deals that give them plenty of reasons to dive into the shopping frenzy headfirst. In October 2023, these special promotions spanned 19 countries, resulting in over 150 million products sold by third-party sellers—a testament to the event's global impact and shopper enthusiasm.
Missed the mark on Prime Day? No worries! Gear up for Amazon Prime Big Deal Days—the ultimate stage for holiday shopping madness! Amazon Prime shoppers swarm for the best deals across all categories, and we've got the insider tips to help you shine bright during this exciting event!
Event #2: Amazon Black Friday Deals
Get ready to light up your sales charts from November 21 to December 2, 2024! As Amazon sellers gear up for the bustling Q4 sales period, Black Friday launches an exciting phase to boost revenue and captivate eager shoppers. Known for its deep discounts and irresistible offers, Amazon Black Friday deals have become the holy grail of the holiday shopping season.
Sellers eagerly anticipate this day to showcase their best products and capture the attention of millions of online shoppers worldwide. By strategically comparing Amazon Q4 deals, sellers can pinpoint the most lucrative opportunities to boost sales and expand their customer base.
Navigating Amazon Q4 for sellers requires a blend of creativity and strategic planning. From electronics to fashion, the top Black Friday deals on Amazon span a diverse range of categories, catering to the varied tastes and preferences of global consumers. Don't miss the deadline—submit your Black Friday deals by September 6th to stay ahead of the game!
Event #3: Amazon Cyber Monday Deals
Dive into the frenzy of Amazon Cyber Monday, where savvy shoppers hunt for unbeatable discounts on everything from gadgets and fashion to home essentials. Don't miss out—submit your top Amazon Cyber Monday deals by September 6, 2024, and make this event a blockbuster success for your brand!
The allure of Cyber Monday discounts on Amazon lies in its unmatched variety and convenience, allowing shoppers to browse thousands of products from the comfort of their home.
For sellers, participating in Amazon's Cyber Monday event offers a prime opportunity to showcase top-selling items and attract a global audience of eager holiday shoppers. By capitalizing on the heightened consumer interest and Amazon Prime member exclusive deals, sellers can elevate their brand visibility and drive substantial sales during this crucial period.
Top 5 Insider Tips for Q4 Success
With amazing opportunities on the horizon, begin planning Amazon Q4 prep early. Much like Prime Day, laying the groundwork for success requires a strategic approach. How will you make your mark during Amazon's biggest Q4 sales events? Whether you're a seasoned seller or gearing up for your first big event, it's all about making waves and winning hearts (and carts!).
1. Check your eligibility
Not every product will be eligible for deals, so start by checking your account to see which ones qualify. Here’s a quick guide:
Seller Central:
- Navigate to Advertising < Deals.
- Click on "Create a new deal" to view all eligible deals and their scheduling details.
Vendor Central:
- Head to Merchandising < Promotions.
- Click on "Start a new campaign" and select either Lightning Deals or Best Deals to check eligibility for your products.
2. Fine-tune those product pages
Your Amazon product listings are more than just digital shelves—they're your best shot at converting visitors into loyal customers. As a critical part of your Amazon Q4 prep, it's time to revamp and optimize listings to stand out in the bustling marketplace.
When your product pages are easy to discover and packed with all the details shoppers need to make informed decisions, you significantly increase the likelihood of turning shoppers into buyers.
What is listing optimization?
To improve organic product rankings and increase sales on Amazon, it is crucial to optimize your product pages. These updates incorporate essential information and relevant keywords into your product title, bullet points, and description, while also updating images and backend keywords in your listing.
What are the benefits of listing optimization?
- Increased product visibility
- Boosted brand credibility
- Decreased returns
- Higher sales volume
- Increased customer satisfaction
- Appear higher in search results
- More search volume
- Improved rankings
- Stronger brand identity
3. Stock up to sell out
Master the art of inventory management! As traffic surges, having sufficient stock is key. While you don’t want to end up with a surplus of stagnant inventory, your product won't sell if it's out of stock, leading to lost sales and letting competitors swoop in.
Here’s how to craft a savvy strategy to stay ahead and seize every sales opportunity:
Review sales history & best sellers
Get ready to crack the code of past Prime extravaganzas to predict what's in store for Amazon holiday shopping in 2024! Dive into the data from previous Amazon sales events and let it shape your strategy. Check out Amazon's best sellers and what's trending to craft your ultimate game plan for sales domination.
Review FBA inventory limits
For FBA sellers, it’s important to efficiently manage your inventory and carefully review your limits. Sign in to your account and go to Inventory > Inventory Planning > Restock Inventory to determine the amount you can send to the Amazon warehouse.
Invest in profitable partnerships
Investing in profitable partnerships is key to navigating Amazon's challenges effectively. Teaming up with an Amazon account management team is like having a seasoned navigator by your side for the journey. They anticipate hurdles, seize opportunities, and lighten your workload, ensuring you're primed for success and protected against missed opportunities.
4. Launch strategic ad campaigns
Gear up for Amazon holiday shopping with paid search advertising campaigns that'll send eager shoppers straight to your listings. While organic traffic is great, paid search campaigns ensure a steady flow of eager shoppers to your listings, giving your products a front-row seat for success during the big event.
- Sponsored Product Ads
Increase sales and product awareness by targeting specific keywords.
- Sponsored Brand Ads
Featuring your logo alongside three of your products, Sponsored Brand Ads showcase your products and brand.
- Sponsored Display Ads
These ads are displayed to shoppers who searched for similar products or visited your product page without completing a purchase.
- Sponsored Brand Video Ads
Showcase your products on Amazon's websites, mobile apps, Fire tablet wake screen, and across the web.
Don’t be afraid to call for backup. Opting for fixed-fee PPC consulting can uncover lucrative opportunities that align with your budget. Let our experts monitor and optimize your advertising to ensure you're getting the most value for every dollar spent.
5. Fire up your fiercest deals
During Amazon Q4 shopping events, shoppers will be searching for exclusive offers and deep discounts on holiday gifts, weekly essentials, and beyond. To increase your chances of success, develop a promotional strategy that captures their attention and drives those sales home!
- Amazon Lightning Deals
Offer limited-time discounts on select items scheduled for a single day each week. Approved deals display the scheduled date/time in the Deals dashboard one week in advance. Costs are $500 for Prime Big Deal Day and $300 for Black Friday/Cyber Monday.
- Amazon Best Deals (Previously 7-Day Deals)
Amazon Prime Big Deal Days and Black Friday/Cyber Monday deals run throughout their respective events, with Black Friday/Cyber Monday potentially exclusive for Prime members initially. Amazon Best Deals cost $1,000 per event and product variation.
- Amazon Promotions
Sellers can run various types of promotions, such as percentage-off discounts or buy-one-get-one (BOGO) offers, which may cost extra if you choose to promote the deal more prominently. For best results, use these multi-unit or tiered discounts in conjunction with external marketing and advertising campaigns.
- Amazon Coupons
Coupons can be found in the search results and are great for attracting consumers to your page. There is a seller fee associated with each coupon that is clipped and used. While there is typically no upfront cost, Amazon charges a fee for each coupon redemption. This fee is deducted from your seller account after redemption.
Amazon Sales Events
Get ready to uncover the excitement of Amazon's biggest Q4 sales events! These mega-events consistently draw crowds of eager shoppers looking for Amazon holiday shopping hacks that can save them money and get them prepped for the holidays.
Prime Day 2024 kicked off the holiday shopping season early, with savvy shoppers making the most of mid-year deals. Now, with around 30% of shoppers starting their holiday spree in October, these upcoming Amazon sales events are your golden opportunity to lure in customers with unbeatable deals and discounts!
Ready to seize the opportunities of Q4? Our Amazon Account Management Team is here to lighten your workload and ensure your success. From ad management to listing optimization and creative content creation, we've got the tools to elevate your performance. Get in touch today and let's make this your best year yet!