Amazon Brand Store Management

Create Your Amazon Brand Store to Enhance Your Presence

Why Should You Establish an Amazon Seller Storefront?

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A continuous challenge for online sellers is how to replicate the in-store experience in a sometimes impersonal eCommerce environment. An Amazon Brand Store gives you the opportunity to connect with customers on a new level and share more details about your brand’s unique features and value. This centralized hub, hosted within Amazon, is customized to align with your branding and help you stand out in the crowded, but popular, Amazon marketplace. 

  • Drive traffic to your entire catalog and increase sales
  • Create an immersive online shopping experience
  • Highlight your best-selling and seasonal items
  • Keep eyes on your brand, not the competition

Creating an effective, custom Brand Store can be difficult. If you think you should build one but are not sure you are capable, be sure to hire a professional firm like Awesome Dynamic. We have the expertise and experience to provide comprehensive Amazon store management services.

Why should I invest in creating an Amazon Brand Store?

An Amazon Brand Store focuses solely on your brand and allows you to cultivate a curated brand image on Amazon. Brand Stores can be customized with personalized pictures, videos, text, and a handpicked list of products to entice new customers.

An Amazon Brand Store allows brands to add in social media links. This encourages customers to share the storefront with other shoppers that have similar interests. Amazon storefronts can help drive more traffic, boosting visibility and sales. They also allow sellers to track metrics and view what is working and what can be improved.

Create a Visually Appealing Online Shopping Experience

Amazon Brand Stores are a breath of fresh air for brand-registered businesses. They create a visual, immersive shopping experience that  keeps the consumer with your brand, and only your brand.

Building dynamic and appealing Amazon storefront pages has never been simpler — thanks to Amazon’s easy-to-use templates and customization options. Within no time, your Amazon Brand Store clearly conveys your brand identity and visually represents your brand, while creating a connection with consumers and building trust and brand loyalty. 

Are You Eligible to Launch an Amazon Storefront?

If you have successfully registered at least one brand on the Amazon Brand Registry, you are eligible to create an Amazon Brand Store. You can tell whether you qualify for a Store by heading to your Amazon Stores page. Here, you can view your Amazon Store eligibility and view a list of your qualifying brands.

If you arrive at your Amazon Stores page and see a message that you don’t have any registered brands, you are not currently Amazon Storefront eligible. If you do own one of your brands, you need to register it with Amazon before creating your Storefront.

If you aren’t the owner of a brand you sell, you won’t be able to create an Amazon Store. In this case, your marketing options are to configure your current storefront through your Seller Profile and customize your Amazon URL. It won’t look as impressive as a true Amazon Brand Store, but that is the best you can do with the limited capabilities you have.

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How Does a Brand Store Benefit My Company?

Amazon does not charge a fee to set up a Brand Store. Amazon offers templates and drag-and-drop components to make Amazon store management easier for brands to go it alone, if necessary. However, if your budget allows, an experienced design team ensures that your brands’ objectives are clearly conveyed, and you are visually meeting the expectations of your target audience.

Amazon Brand Store options allow you to:

Customize Your Store. Choose from a variety of design templates to establish a strong shopping experience that further enhances your brand and values.

Control the Browsing Experience. Sell items from your entire catalog and organize how it looks to the consumer based on your objectives and goals.

Seamlessly Integrate Product Promotions. Utilize built-in social sharing and promotional extensions to further share and drive customers to your Amazon Brand Store.

Choose from Three Unique Design Templates

Amazon’s Brand Store offers three unique design templates that make customizing and differentiating your site easy by:

  • Sub-brands
  • Product categories
  • Featured products
  • Best sellers
  • New releases

Each template lets you add multimedia to your storefront to help enliven your brand, create greater visual interest and demonstrate product usage. The templates are:

Product Grid. This simple matrix allows you to display a wide range of products quickly and easily.

Marquee. The Marquee permits you to dive deeper into product information by offering more room to display images and detailed product descriptions, including testimonials.

Showcase. This content-rich template provides the greatest amount of freedom and flexibility. The template allows you to showcase the widest variety of products with detailed imagery and content.

How to Differentiate Your Brand Store

Amazon generally requires brands to keep their product pages consistent with the overall look and feel of the Amazon Marketplace. However, the Brand Store alters that by allowing sellers to create a truly branded Amazon hub. You may utilize a combination of social media linking, multimedia content and strategic use of design templates to create an Amazon hub unlike any other seller’s Storefront.

While no magic formula for success exists, the best Amazon Stores rely on developing the highest-quality creative assets. In a highly competitive marketplace, creating quality visual components to catch the consumer’s eye should be your top priority. Visual elements to consider include a hero image, product photos, product copy and videos.

Multimedia Content Makes a Big Impression

As a rule, high-quality imagery and video content result in a large increase in conversion rates. This is why the ability to add product demonstrations and feature products from multiple angles through Storefront videos is so exciting for Amazon sellers.

At Awesome Dynamic, we have dedicated team members available to help create impressive multimedia content for your Amazon Storefront.

Customize Your Store to Meet Customer Needs

With an Amazon Storefront, you can utilize dynamic widgets or select specific product listings to automatically display different products based on the key consumer insights. These are based on factors such as keyword searches, best-selling products and recommendation history. Displaying products based on those factors fulfills the unique needs of your shoppers, which helps increase your conversion rates.

Get the Greatest Results from Your Brand Store

Amazon’s Brand Store is equipped with several tools to help you best market your brand and draw shoppers to your page. These include:

Access to a Unique Storefront URL

Once you build your custom storefront, you receive a unique URL to which you direct consumers. This gives shoppers easy and quick access to your products from a single hub.

Store Builder Gets You Up and Running

The Store Builder tool builds a storefront in just a few minutes. In fact, you can create and launch your Storefront in as little as 72 hours! The tool is easy to use and completely DIY, so building a store without any website experience is relatively simple.

Manage Your Customer Engagement Tool

With this tool, you easily create email marketing campaigns to promote new products. Simply upload your logo, add a product that was launched on Amazon in the previous six months, select a supporting image and schedule your campaign. 

Drive Traffic to Your Store from Outside of Amazon

While the above tools provide numerous opportunities to promote your Storefront within Amazon, several other marketing tactics to drive traffic to your Store from outside of the platform are also available.

Create Headline Search Ads

These ads appear before relevant search results to build awareness of your product among appropriate shoppers.

Display Your Brand Store URL

One of the most cost-effective ways to promote your Store is to display the URL across your other marketing materials. These include posters, emails, your website, etc.

Spread the Word on Social Media

Platforms like Facebook, Instagram, Pinterest and LinkedIn make promoting your Amazon Store to a wide audience easy. Plus, your customers help spread the word by sharing your products among their own networks.

Monitor Your Storefront Through Amazon Store Manager

With a Brand Store, building your brand hub on Amazon is easy, and monitoring your page through the Amazon Store Manager is also simple. This tool has four sections to help you manage your store:

  1. Page manager is where you build, edit and remove pages from your Amazon Store.
  2. Preview window enables you to see a live view of your current page before it’s published on Amazon.
  3. Title manager allows you to add, edit and delete titles from your Store.
  4. Status bar displays the current condition of your Store as well as any error messages.

Gather Valuable Data Through Amazon Analytics

While managing your Storefront through the Amazon Store Manager, you can also access metrics regarding the amount of traffic to your Store. Amazon Analytics provides you with relevant data from outside sources, such as Facebook ads — something Amazon does not offer to all sellers.

Create a Brand Store that Meets Amazon Requirements

Just like any other tool on the platform, Amazon has rules and guidelines for content. Following these protocols is essential to get your Brand Store approved and in front of shoppers as quickly as possible. Based on past seller experience, Stores displaying high-resolution images have the best chance of being approved — so pay special attention to the quality of your imagery when creating your storefront.

Common Mistakes Sellers Make

Amazons Brand Store offers some do’s and don’ts for you to follow. As an Amazon seller, avoid these mistakes when building out your Store, or Amazon may reject what you’ve created:

  • Imagery and design issues with your page
  • Placement of a poor-quality hero image
  • A logo image that is not sized to a 1:1 ratio
  • A logo that interferes with an important part of the hero image
  • Phone numbers and/or websites displayed on your page
  • Personal information on your Brand Store page
  • Product guarantees such as warranties
  • A link to a web page outside of Amazon

Mistakes a little more cumbersome to correct are those that involve video content. Amazon may reject your video if it includes product pricing, outside URLs or customer reviews. Just to be safe, how-to product demonstrations tend to be the best use of video content.

The best way to ensure that your content is approved by Amazon is to work with a professional Amazon consultant. Our team at Awesome Dynamic is happy to help you create an eye-catching, Amazon-approved Store to help boost your business.

Remember, an Amazon Store is more than “nice to have.” With the ease and benefits this hub offers, there’s simply no good reason to postpone creating an Amazon Brand Store. Get in touch today!

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