Amazon Brand Registry Program

Amazon Brand Registry Helps Protect Intellectual Property

What is Amazon Brand Registry?

Amazon Brand Registry is a program designed to protect your intellectual property while creating an accurate and trusted experience for customers. It gives brand owners additional control over their product information, builds customer trust, and prevents counterfeiters from making unauthorized changes to your product description.

Without proper protection, a product’s manufacturer may not control that product’s listings on Amazon. Similarly, private labelers, contracted distributors, and authorized sellers lack guaranteed brand control. As a result, anyone selling products can modify product details.

How to Check if a Brand is Registered on Amazon

To check if a brand is registered on Amazon, log into the Amazon Brand Registry website using your Seller Central credentials and search for the brand. You can also contact the brand owner for confirmation or look for the “Brand Registered” badge on product listings. For further verification, reach out to Amazon Seller Support with the brand name.

Who Should Use the Amazon Seller Brand Registry?

The Amazon Brand Registry program is for sellers that manufacture or sell their own branded products and own the trademark. The program’s goal is to give priority control to:

Manufacturers that want to sell their own branded and trademarked product(s)
Sellers that private label their own branded product(s) and control the trademark
Distributors, resellers, or individuals with authorization from the brand and trademark owner

To be eligible for the Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator.

Your Amazon Brand Registry trademark must be in the form of a text-based mark or an image-based mark with words, letters, or numbers. Depending on where it is registered, an eligible trademark has different classifications based on the issuing trademark office.

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Benefits of Amazon Brand Registry

With Brand Registry, Amazon gives brand owners access to tools that allow you to accurately represent your brand, find and report violations, and share information that helps Amazon proactively prevent violations. Amazon Brand Registry benefits include:

Accurate brand representation gives you more control over product pages that use your branding on Amazon, so customers are more likely to see the correct information associated with your brand.

Powerful search and reporting tools, such as Global Search, Image Search and Bulk Amazon Standard Identification Number (ASIN) Search, help find cases of potential infringement.

Predictive protections are proactive measures that attempt to identify and remove potentially bad listings. The more brands share in the Amazon Brand Registry, the more protection your brands receive.

Brand-building benefits, such as A+ Content, Brand Stores, and Sponsored Brand ads, help you build and grow your business with enhanced brand content.

Dedicated support from Amazon’s global team provides Amazon registry help 24 hours a day, 7 days a week.

What is Brand Registry via IP (Intellectual Property) Accelerator?

Amazon’s IP Accelerator helps businesses obtain intellectual property (IP) rights and brand protection faster. This program connects you with a network of trusted IP law firms which assist with trademark registration services. More information about Amazon’s IP Accelerator Program can be found here.

What is a brand registered seller on Amazon?

Brand Registry is a program this is available for sellers that have an active registered trademark. A brand-registered seller has completed their registration and been approved by Amazon.

Is Brand Registry recommended for all Amazon Sellers?

Brand Registry is a great asset for eligible Amazon sellers. It provides protection and helps you enhance and control the shopping experience for your customers.

How long does it take to get approved for Amazon brand registry?

If you have a registered trademark, or you've submitted a request through the IP Accelerator program, Brand Registry typically takes about 2 weeks.

What are the Brand Registry Amazon requirements?

Brand Registry USA is available for sellers with an active registered trademark in the United States. Amazon Brand Registry also extends its services to Canada, Mexico, Brazil, the U.K., Germany, France, Italy, Spain, the Netherlands, Japan, India, Australia, Singapore, the United Arab Emirates, Turkey, Saudi Arabia, and Sweden. To become a brand-registered seller, sellers must complete the Amazon brand registration process and receive approval from Amazon.

What is the Amazon Brand Registry cost?

The Amazon Brand Registry itself is free to enroll in. However, to register a brand, you need a registered trademark. The associated fees may vary depending on the country and the trademarking process. Additional costs may include legal fees if you choose to hire a trademark attorney.

Awesome Services Help Protect Your Brand

The Awesome Dynamic team will simplify the process of fulfilling your Amazon Brand Registry requirements. Our Amazon brand services include:

Applying for brand registry on Amazon on your behalf
Facilitating the provision of documentation and proof of ownership of your trademarked brand to Amazon
Verifying that your products have been enrolled in Amazon Brand Registry and assign Global Catalog Identifiers (GCIDs)
Setting up your Amazon Brand Registry login and answer any questions you may have about accessing your information
Assisting in setting up your products in the Amazon Transparency Program, which is an authentication service that helps protect your brand and customers from counterfeits
Identifying and reporting other sellers using your registered brand(s) in their listings
Troubleshooting and correcting any products not enrolled automatically

Amazon Registry Help for Your Account

Awesome Dynamic defense specialists protect your brand via diligent monitoring of the Amazon platform and quick reporting of any usage violations in the Amazon marketplace. Our expertise provides:

Control over your branded products’ important attributes
Ability to list products without UPCs or EANs
Access to exclusive programs such as Amazon Brand Stores and Sponsored Brand advertising
Protection against counterfeiters and illegitimate sellers
Investigation and urgent action on infringement cases
A protected customer experience for shoppers

Don’t miss out on all these benefits! Get in touch with the Awesome Dynamic team today.