What is Amazon DSP? Amazon DSP is a demand-side platform that automates the process of buying display, video, mobile and search ads to reach new and existing consumers both on and off Amazon. DSPs use concrete data to automate the decision-making process by deciding which impression to bid on and then calculating the maximum value ... Grow Your Exposure with DSP & an Amazon Ad Consultant
Manage Your Customer Engagement (MYCE) is a new tool that Amazon launched which allows brands to market directly to customers who click ‘follow’ on their Brand Store. As Amazon continues to grow worldwide, the demand for more brand experiences has also grown. MYCE is intended to help increase the ability for customers to follow and ... Manage Your Customer Engagement: Engage with Your Followers
UPDATE AS OF JANUARY 1, 2022: Amazon reduced the Inventory Performance Index (IPI) threshold for FBA storage limits from 450 to 400. Having your inventory sit in a warehouse isn’t good for your business or for Amazon. In order to help determine which inventory should stay and which needs to move, Amazon has established the ... Don’t Get Stuck Sitting on Inventory: Improve Your Amazon IPI Score
Customer Service by Amazon is a paid program that allows you to leverage Amazon’s customer service network to manage customer inquiries on your self-fulfilled orders. Amazon Customer Service handles everything from returns and refunds to customer calls.
This comprehensive kit outlines all your marketing opportunities on Amazon, whether you’re selling in Seller Central or Vendor Central. Easy-to-follow explanations and comparison charts help you determine what to do next in your quest to excel on Amazon.
How effective are your advertising campaign efforts? Are your campaigns driving more new customers to your brand, or are you having more repeat purchases? This information can play a valuable role when deciding your next steps for advertising and how to engage best with your customers. New Amazon Metrics for Advertisers Amazon is continuously working ... Tracking New vs. Brand Loyal Customers with New-to-Brand Metrics
If you are immersed in the competitive and fast-paced world of eCommerce, then you may find Amazon FBA is something that gets your attention. With this Amazon FBA guide, we’ll identify what Amazon FBA is and how it can help you to better manage your eCommerce business. Amazon wants to provided a wide variety of ... Amazon FBA Guide: For Beginners
Guest Post By Phyllis Jackson, Ware2Go For many Amazon sellers first starting out, enrolling in Fulfillment by Amazon (FBA) for order fulfillment is a no-brainer. Amazon’s vast fulfillment network is fast and efficient, and for products that fit into their ideal product profile (small, lightweight, relatively inexpensive, and without any unique handling requirements) FBA has ... Amazon Shipping: FBA Alternatives
What is Frustration-Free Packaging? According to Amazon, Frustration-Free Packaging (FFP) is packaging that is specifically designed to be unpacked with minimal hassle while reducing and minimizing waste. Standard packaging typically uses cardboard and plastic materials in excess, which contributes to more material piling up in landfills. To counteract this, Amazon is promoting an incentive for ... Incentive for Frustration Free Packaging and Ships in Own Container
What is Amazon Content Optimization? Amazon Content Optimization is the process of improving your product detail pages with keywords, strategic copywriting, image creation and reviews in order to achieve greater conversions. Not only are you making sure your product page is stronger with valuable content, you are also building confidence in your brand that is ... Most Overlooked Content Optimization Opportunities