Learn more about Brand Registry from our expert Amazon team
Amazon Brand Registry Program
Amazon’s Brand Registry helps you protect your intellectual property and create an accurate and trusted experience for customers on Amazon.
A product’s manufacturer doesn’t necessarily control that product’s listings on Amazon. Similarly, there are no guarantees of brand control for the private labeler, contracted distributor or authorized seller. Anyone who sells products can contribute details.
Who is Brand Registry For?
The Amazon Brand Registry program is for sellers who manufacture or sell their own branded products and own the trademark. The program's goal is to give priority control to:
- Manufacturers who want to sell their own branded and trademarked product
- Sellers who private label their own branded product and control the trademark
- Distributors, resellers or individuals with authorization from brand and trademark owner
To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator.
The trademark for your brand must be in the form of a text-based mark or an image-based mark with words, letters, or numbers. Depending on where your trademark is registered, eligible trademarks can have different classifications based on their issuing trademark office. Examples of trademarks that we currently accept for enrollment are included below:
Brand Registry Benefits
Amazon Brand Registry gives you access to tools that enable you to more accurately represent your brand, find and report violations, and share information that can help Amazon proactively prevent violations.
Accurate Brand Representation
Gives you more control over Amazon product pages that use your brand name, so customers are more likely to see the correct information associated with your brand.
Powerful Search and Report Tools
Search tools that help in finding cases of potential infringement: Global Search, Image Search and Bulk ASIN search.
Predictive Protections
These proactive measures attempt to identify and remove potentially bad listings. The more brands share in Brand Registry with Amazon the more they can help protect your brand.
Brand-Building Benefits
Build and grow your business by taking advantage of A+ Content, Storefronts, and Sponsored Brands.
Dedicated Support
The global team is available 24 hours a day, 7 days a week.
We Offer Services To
- Apply to the Amazon Brand Registry Program on your behalf
- Facilitate the provision of documentation and proof of ownership of your trademarked brand to Amazon
- Verify that your products have been enrolled in the Brand Registry and assign Global Catalog Identifiers (GCIDs)
- Assist in setting up your products in the Amazon Transparency Program which is an authentication service that helps protect your brand and customers from counterfeits
- Identify and report on any other sellers using your registered brand(s) in their listing(s)
- Troubleshoot and correct any products not enrolled automatically
Customized Solutions For Your Amazon Business
Get Brand Registry Help
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Help For Your Account
Awesome Dynamic defense specialists will protect your brand via diligent monitoring of the Amazon platform and quick reporting of any usage violations in the Amazon marketplace.
- Control over your branded products’ important attributes
- Ability to list products without UPCs or EANs
- Access to exclusive programs such as Amazon Storefronts and Sponsored Brands
- Protection against counterfeiters and illegitimate sellers
- Investigation and actioned urgency on infringement cases
- A protected customer experience for shoppers
