Amazon A+ Content
Appeal to Customers with Amazon Enhanced Brand Content
Once called Enhanced Brand Content (EBC), Amazon A+ Content refers to a graphically appealing section that is added to the seller’s product listing. A+ Content replaces the plain product description that appears on the product listing page. Compelling and detailed Amazon A+ Content improves the user experience and drives conversions.
Sellers enrolled in the Brand Registry program may add Amazon A+ Content. If you haven’t upgraded your listings with A+ Content, now is the time to do it. Why? Because Amazon enhanced content offers sellers a valuable competitive advantage and helps trigger the “buy now” response in shoppers.
A+ Content is so effective, Amazon estimates that it can help boost sales by up to 10%!
Amazon Premium A+ Content offers a wider selection of modules to further enhance your product detail page. The added features and interactive options help to build a more appealing and educational shopping experience online.
Sellers also have the option to add their own Brand Story. This feature will be added just above your Amazon A+ Content. The scrollable carousel allows sellers to share their brand’s values and product catalog while building strong connections with shoppers.
Brand Strategy Results in 53% Sales Increase
After switching from Amazon Vendor Central to Seller Central, a growing battery and adventure product company faced ongoing challenges in navigating the complexities of Amazon. While they were successfully running their own web store and working with third-party distributors, they wanted to begin selling directly to consumers. To implement this shift in their business model, they needed to develop a strong brand strategy.
Beyond the Traditional Dull Product Description
The standard Amazon product description contains lots of text and no imagery. This provides little to no visual interest. A seller can manually input HTML code to add simple formatting like bolding, line breaks, and bullet points, but that may violate Amazon’s HTML restrictions and render the content invalid.
Following Amazon’s approved use of HTML can even make well-written and useful product information look more like a college term paper than an eye-catching sales pitch.
What entices shoppers to stop? Scroll-stopping A+ Content, that’s what!
Amazon A+ Page Improves Your Description Section
Amazon offers A+ Content to sellers on Seller Central and Vendor Central platforms. This allows them to add more appealing, in-depth information to a product listing’s description.
With our Amazon A+ Content services, our creative team will fine-tune and customize your A+ Content with added imagery. Our experts select from a wide range of formatting options and add content that makes it easier for shoppers to review your product. This unique approach turns more shoppers into buyers by:
Grabbing Shoppers’ Attention
Amazon A+ Content, Premium A+ Content, and Brand Stories stop shoppers in their tracks. Shoppers are so used to seeing product listings filled with long blocks of text that the visually appealing content grabs their attention. The large images and copy formatting have the scroll-stopping power that every seller wants.
Showcasing Products
One main benefit of A+ Content is its’ large, eye-catching images. A+ presents a great opportunity to show off detailed product features and benefits. This allows shoppers to hit that “buy” button with confidence.
Making Skimming for Information Easy
The last thing consumers want to do is search through endless text for the information they need. Amazon A+ Content makes product information easier to digest. With A+ pages, Amazon sellers can break up their content and help shoppers easily locate the details they need.
Using Proven Marketing Tactics
Reviewing Amazon enhanced brand content examples, you’ll quickly discover that these pages resemble traditional brochures. Amazon A+ Content allows sellers to explore new formats, color schemes, and added imagery, beyond standard text. This builds the brand’s reputation and increases conversions. On an A+ listing, Amazon sellers replicate trusted tactics that marketers have used for centuries.
A+ Content Modules Explained
A+ Content modules are designed to grab attention and boost sales on Amazon. Each module serves a specific purpose to engage shoppers. Here’s how you can use each module to showcase your products in the best light:
Product Description Module:
- Detailed product descriptions to educate and inform customers.
- Showcase key features, specifications, and how to use your products.
Tips for sharing product descriptions that sell: Use A+ modules to connect directly with your target audience. Expand on your Amazon bullet points with detailed information supported by clear visuals. Compellingly display key product details to give shoppers a realistic sense of your products. This encourages them to click “Buy Now” with confidence.
Comparison Chart Module:
- Side-by-side comparisons to highlight product advantages.
- Helps customers make informed purchasing decisions.
Tips for crafting effective comparison charts: Comparison charts use clear columns to show key details. By creating unique metrics, you can highlight benefits, showcase other products in your catalog, and help shoppers find compatible options. Use this space to promote important features in a simple, easy-to-scan format.
Enhanced Images & Videos Module:
- High-quality images and videos that showcase your product in action.
- Enhance visual appeal and provide a comprehensive view of your product.
Tips for using A+ images and videos: Whether using Premium A+ with video options or Basic A+ with static images, both can engage shoppers effectively. Use infographics, tutorials, and images with clear text to show your product’s features and benefits. This boosts customer confidence by explaining what your product is, what it does, and why it matters to them.
Storytelling Module:
- Brand narrative and compelling storytelling to build emotional connection.
- Convey brand values, mission, and customer testimonials effectively.
Tips for A+ storytelling: Create visual content and copy that strikes a chord with shoppers. Speak to their interests and evoke emotions to make your brand stand out. Whether you’re solving a problem or sharing a common goal, weave storytelling into your A+ Content to drive sales effectively.
Interactive Modules (Premium A+ Content):
- Engaging elements such as interactive images, hotspots, and carousels.
- Create an immersive experience that keeps shoppers engaged.
Tips for using interactive modules: Hotspots, slideshows, and interactive images grab customer interest. Use compelling visuals to showcase what makes your product unique. These interactive elements are a visual way to highlight key features and benefits, offering an engaging alternative to traditional bullet points.
FAQs Module:
- Anticipate customer questions and provide detailed answers.
- Address common concerns and boost customer confidence.
Tips for sharing FAQs: Consider your customers’ questions and feedback. What information helps them decide to buy? Use concise text and vivid images to provide extra details that solve problems or meet their needs.
Cross-Sell Module:
- Promote related products or accessories to increase average order value.
- Drive additional sales by suggesting complementary items.
Tips for cross-selling in your Amazon A+ Content: Highlight related products that complement your main item by using clear images and descriptions that showcase their benefits. Make it seamless for customers to add additional items to their cart. Consider including customer reviews and testimonials to build trust in your cross-sell suggestions.
Content Management That Gives Your Brand the Benefits
The advantages of adding Amazon A+ Content, Premium A+ Content, and a Brand Story to your product listings are undeniable. After working with our content creation team to enhance product descriptions, Amazon sellers often experience the following benefits:
- Increased sales
- Increased traffic
- Increased conversions
- Improved search rankings
- Communicated value
- Increased trust from consumers
- Improved customer experience
- Improved customer satisfaction
- Reduced returns
Many sellers experience fewer product returns after switching to A+ Content. By offering clear product information prior to purchase, sellers decrease the likelihood of buyer’s remorse. Many also see a boost in positive product reviews.
Ready to Get Started with Awesome A+ Content?
More and more sellers are discovering the benefits of Amazon enhanced content. We recommend getting a jump on your competitors and taking advantage of this valuable tool as soon as possible. This gives you time to optimize your A+ Content before your competitors do.
When reviewing A+ Content examples, it becomes clear that enhanced brand content can transform a product detail page. Our Amazon A+ Content specialists create eye-catching, easy-to-read content for your product listings. After careful review, they gather and share key product details. This gives shoppers a tangible, real-world feel for your products.
Our goal is to appeal to readers, clearly showing how your product will improve their lives. Enhanced images, comparison charts, and compelling text help you connect with buyers. Well-crafted content gives them a feel for how the product can benefit them.
Working with professional Amazon consultants to improve your product listings can boost visibility and sales. Creating cutting-edge content and using all the available Amazon listing tools can be challenging, but our Amazon A+ Content Agency works with you to find the best approach for your brand.
Investing in your Amazon business growth can help you maximize profits and performance. If you have been searching for ways to stand out from the crowd, an Amazon A+ page is the perfect solution. Learn more about our ecommerce consulting services and begin developing an effective online retail strategy by signing up for a free consultation.