We can help you get your Amazon Storefront ready for the next holiday season. It's never too early to get started!
Enhance Your Brand Presence with an Amazon Brand Store
A continuous challenge for online sellers is the question of how to replicate the in-store experience in a sometimes impersonal eCommerce environment.
However, an Amazon Brand Store gives you the opportunity to connect with customers on a new level and share more details about your brands unique features and value. It's a centralized hub, hosted within Amazon, that can be customized to align with your branding and help you stand out in a crowded, but popular, Amazon marketplace.
Drive Traffic to Your Entire Catalog and Increase Sales
Create an Immersive Online Shopping Experience
Keep Eyes on Your Brand, Not The Competition
Sales Jump for a New Product and Brand in the US Market
An Austrian-based company wanted to launch their protein bar in the US market, utilizing Amazon as the primary platform. Our team worked as the liaison between Amazon, the client and manufacture to coordinate the launch, and established a strategic plan to expand their brand presence. One branch of that approach involved creating an Amazon Brand Store to further share information about the product and brand, as well as build customer loyalty. Learn more.
Create a Visually Appealing Online Shopping Experience
Amazon Brand Stores are a breath of fresh air for brand registered businesses. Create a visual shopping experience the immerses the consumer with your brand, and only your brand.
Creating dynamic and appealing Brand Store pages has never been simpler thanks to Amazon's easy-to-use templates and customization options. Within no time your Amazon Brand Store can clearly convey your brand identity and visually represent your brand. Thus creating a connection with consumers and building trust and brand loyalty.
Am I Eligible to Launch a Storefront?
If you have successfully registered at least one brand on Amazon Brand Registry, you are eligible to create an Amazon Store. You can tell whether or not you qualify for a Store by heading to your Amazon Stores page. Here, you can view your Amazon Store eligibility and view a list of your qualifying brands.
How is an Amazon Brand Store Beneficial for my Business?
Amazon does not charge a fee to set up an Amazon Brand Store. They have also created templates and have installed drag and drop components to make it easier for Brands to DIY their Amazon Stores, if necessary. However, if the budget allows, an experienced design team can ensure that your brands objectives are clearly conveyed and you are visually meeting the expectations of your target audience.
Amazon Brand Stores Offer Options:
Customize Your Store
Choose from a variety of design templates to further establish a shopping experience that further enhances your brand and values.
Control the Browsing Experience
Sell items from entire catalog and organize what how it looks for the consumer based on your objectives and goals.
Seamlessly Integrate Product Promotions
Utilize built-in social sharing and promotional extensions to further share and drive customers to your Amazon Brand Store.
Don't Forget, Amazon Stores Are For Brand Owners
If you arrive at your Amazon Stores page and see a message that you don’t have any registered brands, this means you are not currently Amazon Storefront eligible. If you do own one of your brands, you first need to register it with Amazon before creating your Storefront.
If you aren’t the owner of a brand you sell, you won’t be able to create an Amazon Store. In this case, your marketing options are to configure your current storefront through your Seller Profile and customize your Amazon URL. It won’t look as impressive as a true Amazon Brand Store, but it’s the best you can do with the limited capabilities you have.
What Templates Are There To Choose From?
Amazon's Brand Store offers three unique design templates that make it easy to customize and differentiate your site by:
- Sub-brands
- Product categories
- Featured products
- Best sellers
- New releases
Each template lets you add multimedia to your storefront to help give life to your bran, create greater visual interest, and demonstrate product usage. These templates are:
Product Grid
Quickly and easily display a wide range of products with this simple matrix.
Marquee
The marquee allows you to dive deeper into product details with more room to display product and copy, such as testimonials or product descriptions.
Showcase
Enjoy the greatest amount of freedom and flexibility with this content-rich template. With this tool, you can showcase the widest variety of products with detailed imagery and content.
How to Differentiate Your Brand Store
Amazon has generally required brands to keep their product pages consistent with the overall look and feel of the Amazon Marketplace. The Brand Store changes all of that, allowing sellers to create a truly branded Amazon hub. By utilizing a combination of social media linking, multimedia content and strategic use of design templates, you can create an Amazon hub unlike any other seller’s Storefront.
While there is no magic formula for success, the best Amazon Stores rely on creating the highest quality creative assets. In a marketplace that is highly competitive, creating quality visual components to catch the consumer’s eye should be your top priority. Visual elements to consider include:
• Your hero image
• Product photos
• Product copy
• Videos
Make a Big Impression with Multimedia Content
As a general rule of thumb, high-quality imagery and video content can create a large increase in conversion rates. This is is why the ability to add product demonstrations and feature products from multiple angles through Storefront videos is so exciting for Amazon sellers.
At Awesome Dynamic, we have dedicated team members available to help create impressive multimedia content for your Amazon Storefront.
How to Get the Greatest Results from Your Amazon Brand Store
Amazon's Brand Store is equipped with several tools to help you best market your brand and draw shoppers to your page. These include:
Customize Your Store to Meet Customer Needs
With an Amazon Storefront, you can utilize dynamic widgets or select specific product listings to automatically display different products based on the key consumer insights. These are based on factors like:
- Keyword searches
- Best-selling products
- Recommendation history
By displaying particular products based on the above criteria, you can best fulfill the unique needs of your shoppers and increase your conversion rates.
Drive Traffic to Your Store From Outside of Amazon
While the above tools provide numerous opportunities to promote your Storefront within Amazon, there are several marketing tactics you can use to drive traffic to your Store from outside of the platform.
Create Headline Search Ads
These ads appear before relevant search results to build awareness of your product among appropriate shoppers.
Display Your Brand Store URL
One of the most cost-effective ways to promote your Store is to display the URL across your other marketing materials. This can include posters, emails, your website, etc.
Spread the Word Using Social Media
Platforms like Facebook, Instagram, Pinterest and LinkedIn make it easy to promote your Amazon Store to a wide audience. Plus, this makes it easy for your customers to spread the word and share your products among their own networks.
Take Advantage of the Holiday Rush
During the holiday season, shoppers are weeding through more products and brands more than any other time of year. While scanning through thousands of Amazon product pages, they have to quickly assess a listing’s value to determine in a split second whether or not it’s worth another look.
By building a Storefront, you can leave a bigger impact on consumers and enjoy more room to highlight your brand’s unique selling points and range of products. This is a great opportunity to experiment with the various Store templates to organize your products by price, gifting options and buyer interests.
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Easily Monitor Your Storefront Through Amazon Store Manager
With a Brand Store it’s not only easy to build your brand hub on Amazon, it’s simple to monitor your page through the Amazon Store Manager. This tool has four sections to help you manage your Store. These include:
- Page Manager - This is where you build, edit and remove pages from your Amazon Store.
- Preview Window - Here you are able to see a live view of your current page before it is published on Amazon.
- Title Manager - From here you can add, edit, and delete titles from your Store.
- Status Bar - Monitor your status bar to see the current condition of your Store and check for any error messages.
Gather Valuable Data Through Amazon Analytics
While managing your Storefront through the Amazon Store Manager, you can also access metrics regarding the amount of traffic to your Store through Amazon Analytics. These analytics provide you with relevant data from outside sources, such as Facebook ads – something Amazon does not offer to all sellers.
Creating a Brand Store That Meets Amazon Requirement
Just like any other tool on the platform, Amazon has rules and guidelines for content. Following these protocols is essential to getting your Brand Store approved and in front of shoppers as quickly as possible. Based on past seller experience, Stores displaying high-resolution images have the best chance of being approved – so pay special attention to the quality of your imagery when creating your storefront.
Common Mistakes Sellers Make
Amazons Brand Store has some do’s and don'ts that you should follow. As an Amazon seller, avoid these mistakes when building out your Store or Amazon may reject what you've created.
Avoid Mistakes in Your Video Content
Mistakes that can be a little more cumbersome to correct are those that involve video content. Amazon may reject your video if it includes product pricing, outside URLs or customer reviews. Just to be safe, how-to product demonstrations tend to be the best use of video content.
The best way to ensure that your content is approved by Amazon is to work with a professional Amazon consultant. Our team at Awesome Dynamic is happy to help you create an eye-catching, Amazon-approved Store to help boost your business.
Remember, Amazon Brand Stores are More than a Platform Perk
It’s tempting for sellers to think of an Amazon Store as a “nice to have,” but to never put the time and effort into creating one. But with the ease and benefits this hub has to offer, there’s simply no good reason to hold off on creating your own Amazon Brand Store.
