Buy With Prime Now Available on Shopify

December 1st, 2023

Buy with Prime for Shopify

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2023 has released exciting news for FBA sellers: you can now offer Amazon Buy with Prime as a checkout option on your Shopify store! By adding this new feature, you have the potential to boost conversion rates by 25% by showcasing Amazon reviews and offering fast and free Prime shipping directly on your Shopify product pages.

Thanks to this new Shopify Amazon partnership, you can now extend your brand's reach both on and off Amazon. If you haven't yet ventured into Shopify, now is the perfect time to seize this lucrative opportunity. For existing sellers, optimizing and updating your store will help you capitalize on upcoming opportunities.

Strategize for Success on Shopify

Shopify has become the go-to platform for many ecommerce sellers. With a range of design options and features, it gives sellers the opportunity to create an immersive shopping experience and build their brand outside of Amazon.

To create a successful Shopify store that attracts consumers, it's crucial to develop a strategy for success. With the help of a Shopify consultant, sellers can create a captivating store that aligns with the current interests and preferences of shoppers.

Why should you hire a Shopify consultant? It’s crucial to monitor and improve your Shopify store to fulfill growing customer expectations. Whether it's adding new payment methods or updating copy and images to capitalize on trends, a Shopify expert can make sure you’re set up for success as the commerce landscape shifts - and it will!

Understanding Buy with Prime

The Amazon Buy with Prime app for Shopify gives FBA sellers the ability to boost customer confidence and recruit more first-time buyers. Once you optimize your Shopify pages, simply install the app, link your accounts, and set up with no coding required.

How can this Amazon shopping feature benefit your bottom line? Let’s review the primary advantages for Shopify Buy with Prime Merchants:

Cultivate customer confidence

Shopify provides Prime members with the opportunity to purchase from your brand with confidence using Buy with Prime. For new shoppers who are on the fence, it offers them the same perks they enjoy when shopping on Amazon - including free shipping, quick delivery, and hassle-free returns.

Access new customer data

Data is the ecommerce seller's best friend. It can help your brand improve the customer experience and streamline processes to boost profitability and customer lifetime value (CLV). Amazon Buy With Prime on Shopify allows merchants to gather and view customer data in Shopify’s admin.

Increase seller control 

Many brands struggle with restricted control on Amazon. While sellers gain access to a wide audience of Prime members on their Shopify store, they can maintain control over their products, promotions, supported apps, orders, and returns. This allows them to leverage the reputation of Amazon while managing their Shopify site their way.

Streamline checkout

Prime members can click Buy with Prime on a product’s detail page and finalize purchases using the payment method stored in their Amazon wallets. Shopify Payments will handle the transaction via Shopify’s checkout system. This fresh and familiar option is a great way to boost customer trust and convert more browsers into buyers.

Easily manage inventory

As many Amazon sellers know, enrolling in FBA streamlines your product distribution. Amazon Buy with Prime on Shopify gives sellers the ability to leverage existing FBA inventory for their website orders. That means less time spent fulfilling orders, increased revenue, and a great customer experience.

Boost social proof 

Did you know that 99.9% of online shoppers read reviews when shopping online? The modern consumer counts on this valuable social proof to give them the details they need to make an informed purchase. With Amazon Buy with Prime on Shopify, you can conveniently display Amazon product reviews right on your Shopify website to boost conversions. 

Leveraging Buy with Prime for SEO

By adding the Buy With Prime app to your Shopify account, you can enhance performance and profits. However, for maximum impact, it's crucial to develop a comprehensive SEO strategy that attracts high-intent shoppers to your store. So, what exactly is SEO, and why is it important for ecommerce sellers?  

Shoppers begin by searching for a product on Google, Bing, or another search engine. SEO, or search engine optimization, is the process of adding common search terms (keywords) to your content. Popular keywords help you rank higher on the Search Engine Results Page (SERP), making it easier for shoppers to find your products.

To gain visibility and reap the rewards of the Buy with Prime App, Shopify sellers should begin by optimizing product listings for search engines. Enlist the help of an expert team to update and improve vital aspects of your product listing to boost ranking and overall performance.

Conduct keyword research

As any Shopify expert will recommend, start by identifying popular keywords that shoppers frequently use in their search queries to find products like yours. A Shopify consulting firm will offer this service as a fundamental first step to getting your business to the top of the search results.

Optimize product listings

Product listing optimization is improving your product pages to boost engagement and conversions. Include relevant keywords in page titles, descriptions, and image alt text. Be sure to only use clear and informative copy and high-quality images to improve customer satisfaction, cut down on returns, and boost brand credibility. Reusing content from other platforms can negatively impact SEO, so be sure to create original copy tailored specifically to Shopify’s algorithm. 

Configure Meta Tags

Meta Tags are the keywords associated with your product that help customers find your products during their search. These tags are uploaded to Shopify when the product is posted. Meta Keywords are the search engine tags used by Shopify. Sellers can add meta tags to their products individually or in bulk to improve search relevance. 

Enhancing the Customer Experience with Buy with Prime

Providing an exceptional customer experience cultivates customer loyalty and boosts brand credibility. Adding the Buy with Prime app to your Shopify store ensures customers will receive your products quickly, a convenience that many online shoppers now expect.

37% of shoppers turn to Amazon for fast shipping. With the new Shopify Amazon Partnership, consumers can be confident that your brand will meet their high expectations. Using Amazon Buy with Prime during checkout allows them to choose the fast and free Amazon shipping options they trust, delivering a seamless experience, just like purchasing an FBA product.

Did you know that, on average, enrolling in FBA gives sellers a 30-50% surge in sales? By delivering on customer demand off the Amazon platform, your business is setting itself up for yet another considerable boost with minimal effort required. 

Marketing Your Shopify Store with Buy with Prime

Once you optimize your Shopify store and enable Buy With Prime, it's time to promote the convenience that customers can count on when buying from you. Shopify encourages sellers to use a variety of marketing tools to reach their target audience, including:

SMS marketing

Believe it or not, 99.9% of text messages are opened and read! Let customers know that your products are now eligible for fast, free Prime shipping. The best SMS marketing campaigns are conversational and engaging, so keep messages fun and friendly.

Email marketing

Looking for a cost-effective way to engage your customer base? Email marketing has an average return of $42 for every dollar spent. A promotional email informing shoppers of your new Buy with Prime option is a great way to reconnect with your customer base and encourage repeat purchases.

Social media marketing

Since 82% of North Americans use social media, popular platforms such as Facebook, Instagram, X, and TikTok are the perfect place for enticing consumers with exciting news about your brand. Be sure to create illuminating, click-worthy copy and images that build buzz about the new Shopify Amazon Partnership and all the perks that come along with it.

Influencer marketing

In 2023, shoppers often rely on influencers for unbiased product feedback. Collaborating with influencers is highly effective in promoting your store's new Buy with Prime feature. Find an industry expert with a substantial following and inquire about a potential partnership.

Sell More With Buy with Prime for Shopify

As the new year approaches, it's time to position yourself for a year of gains and growth. The Buy with Prime feature provides FBA sellers with the chance to broaden their reach, increase control over their processes, and streamline operations in one go.

Are you ready to start off strong in 2024? With the array of exciting opportunities that Shopify has introduced in 2023, many sellers are gravitating towards this user-friendly platform to establish their presence beyond Amazon. After all, your business, your way sure does have a ring to it.

Not sure if creating or updating a Shopify store is a profitable investment for your brand? Reach out to our full-service ecommerce consulting firm to identify lucrative opportunities tailored to your unique goals. Our team of experts works on your behalf to increase customer satisfaction and boost business ecommerce revenue. To make this year your best yet, schedule your free 30-minute consultation today!