Capture Attention, Provide Information and Make the Sale
Amazon is crowded not only with shoppers but also with competition. All Amazon sellers get the same template to develop their product listings, but you can make yours superior with the help of an effective Amazon copywriting service. The goal is to capture shoppers’ attention, clearly educate them on why your product is the best option and convert their browsing into a sale.
Your Amazon content is a critical part of a successful Amazon selling strategy. A strategic, well-crafted message goes a long way toward improving your Amazon sales, boosting your conversions and helping to increase your profits. That’s why you need the assistance of expert Amazon copywriters like ours.
What copywriting services do you offer?
Awesome Dynamic is a full service consulting agency specializing in helping ecommerce sellers. Our copywriters create compelling titles, bullet points, and descriptions for your product detail pages that utilize high-ranking keywords to drive visibility and sales. We also offer A+, Premium, A+ Content, Brand Store, and Brand Story content for sellers that are eligible.
Does Awesome Dynamic have copywriters who develop content outside of Amazon?
Yes! Our team of copywriters are well-versed in developing Walmart product listing content, articles for your blog, email marketing, and a wide variety of other creative resources. Looking for something specific? Just ask!
How do your copywriting services enhance my content?
Optimized content can increase your search rankings, improve your brand image, and boost page performance. Thorough, enticing content draws new customers and accurately describes your products, which can increase customer satisfaction and even cut down on returns.
Powerful Copy Makes a Product Listing Come to Life
Shopping is traditionally a sensory experience, one in which consumers touch and interact with a product before making a purchase decision. While online selling does not allow the customer to feel and experience your product, well-crafted product listing copy helps overcome this barrier by providing shoppers with a sense of what the product is like.
Just as a good novelist makes a story come alive in a book, a good Amazon listing copywriter makes a product come alive in a reader’s imagination. If shoppers can visualize a product and imagine how it will fit into their lives, they move that much closer to converting their listing view to a purchase. A skilled Amazon listing copywriter helps to accomplish this goal.
Dissecting the Way Consumers Think and Shop
Any marketing professional will tell you that the key to successful messaging lies in understanding the wants, needs, thoughts, fears and emotions of the target. At Awesome Dynamic, we couldn’t agree more.
We take the time to understand the Amazon shopper’s journey from initial consideration through purchase to craft a message that resonates at every stage. Ultimately, customers buy based on emotion and then justify their purchase with logic. Our Amazon product copywriters develop clear, compelling product listing copy that appeals to both emotion and logic, helping to drive conversion and increase your sales.
Leave Your Listing to Amazon Copywriting Experts
Appealing to your customers’ needs is critical to making sales — but it’s only half of the Amazon copywriting equation. The other half is appealing to Amazon’s algorithm.
To be truly effective, your listing must do more than paint a pretty picture. Every word needs to be strategically written, formatted and organized for Amazon’s algorithm. If you haven’t combed through Seller Central support pages, spoken with representatives from Amazon or learned from other experts in the field, you probably don’t have the knowledge to effectively craft a message that meets Amazon’s particular standards.
At Awesome Dynamic, our Amazon product listing copywriters are dedicated to:
- Following Amazon product listing rules to craft copy that is strong and effective
- Staying up to date with the ever-changing world of Amazon templates, best practices and more
- Optimizing content for Amazon SEO
With Awesome Dynamic Amazon listing optimization, we pinpoint what Amazon looks for in your product category and use those findings to create a copy strategy that checks every box. If you think of Amazon copywriting as a big strategic game, we’d say it’s one we’ve mastered.
Optimized Content Is Among Our Amazon Listing Services
How does an Amazon seller get found? Once found, how do sellers convert shoppers into purchasers? Our copywriters follow Amazon listing optimization guidelines, integrating findings from our product search and keyword optimization strategies to increase search rankings and attract shoppers. An Amazon copywriter can help grow sales by offering shoppers reasons to buy. That’s where our Amazon listing optimization service and copywriting professionals come into play.
We understand that the product detail page is the most important factor in purchasing, and we ensure that your description includes all the information necessary for customers to see how your product fits into their lifestyles. An expert Amazon listing copywriter anticipates and answers customers’ questions, makes the product stand out from the competition, and builds the necessary confidence in the product and brand that leads the customer to click “Add to Cart.”
Awesome Dynamic’s Amazon A+ Content Services
We begin with a keyword Search Engine Optimization (SEO) analysis. We research and put into practice the words most often used by potential customers when searching Amazon marketplace for products like yours. Incorporating the right keywords into your listing is instrumental in appealing to Amazon’s algorithm and getting your product in front of more shoppers.
We identify a target audience that is best suited to your product, whether by gender, age, location, language or other relevant factors. We use our findings to write content directed at this specific audience to engage them and help create loyalty for your brand.
An Amazon copywriter will craft fresh, compelling and strategic listings designed to engage and motivate shoppers to purchase your product and come back for more. Looking for more cutting-edge ways to market your listing on Amazon? We are also experts in creating appealing A+ Content (formerly known as Enhanced Brand Content).
Content and Photography
We provide compelling photography, infographics and videos that complement your content. On Amazon, copy doesn’t work alone. Pairing strategically written content with eye-catching, educational imagery creates a fuller and more positive shopping experience.
What’s Included in Our Amazon Copywriting Service
The four content areas within a standard Amazon listing copy are:
- Product title
- Bullet points
- Product description
- Backend search terms
Our typical copywriting services include content for each of the above sections. Each content area has different Amazon guidelines and restrictions while serving distinct roles in educating consumers about your product and contributing to your Amazon search ranking.
An Amazon copywriter creates content that presents the important information about the product and paints a picture of how the product fits into the target buyer’s life. Our Amazon product listing copywriting infuses relevant keywords throughout the title, bullet points and description, ensuring that your listing is found by those looking for it.
Custom Amazon A+ Content
While the standard product title, bullet points and description provide a great platform to craft a compelling message about your product, many sellers are looking for ways to provide shoppers with more in-depth information. This is where A+ Content comes into play.
These supplementary templates allow you to add extra photos and copy to your listing. Our copywriters are trained in the unique requirements of these additional content blocks and are happy to create a listing for you. Please note that additional Amazon costs and requirements apply to these types of content. Visit our A+ Content page for more information.
Strategic Copywriting for Your Unique Business
From apparel and home decorating to pharmaceuticals and nutritional supplements, we’ve created content for an incredibly wide range of products. In working with such a diverse group of clients, we’ve come to appreciate the unique nuances and needs of every type of business. Even among similar products, the differences among brands and product offerings are vast. A one-size-fits-all approach to Amazon product listing copywriting simply doesn’t work.
With our Amazon listing optimization service, we take the time to understand every aspect of your business. You are the expert on your product — and your knowledge and experience are our best guides. We use your insights, goals and learnings to educate ourselves on your product and capture the tone of your brand. Our goal is that once our content is complete, you feel it is a true reflection and representation of your business.
Get Awesome Results!
With Awesome Dynamic’s Amazon listing optimization service, we develop strong content that represents your unique products and brand. Our experts follow Amazon product listing rules while developing compelling copy that gets you noticed and drives sales.
Increased conversions, sales and profits are clear signs of a well-written Amazon listing, but other common benefits that our Amazon copywriting also provides include:
- Favorable perception by the shopper of both the product and seller
- Fewer returns due to improved product clarity for customers
- Increased conversion rate
- Engagement of repeat visitors
- Text formatted for various devices
- Content customized for your audience
Ready to reap the results? Schedule your free consultation today!