June 24th, 2021
Experienced Amazon sellers will all tell you that a “list it and leave it” approach to selling will not cut it on Amazon. To have a truly successful Amazon business, it is essential to dedicate the time and resources to give your account the attention it deserves. If you feel like you are constantly playing “catch-up” with your Amazon seller account, it might be time to consider hiring a dedicated Amazon seller account manager to help keep your business on track. The benefit to hiring outside assistance is that an account manager will be able to provide expert advice for your listings, account health, advertising, shipping and more. They may even shed some light on things that you’ve accidentally missed or never knew.
What Does an Amazon Seller Account Manager Do?
An Amazon seller account manager helps businesses selling on Amazon stay organized while optimizing their seller account. This includes items such as; alerting the seller of urgent account health issues, arranging for product listing optimization, handling negative seller feedback or product reviews, and other important tasks that keep an Amazon seller account up and running smoothly.
Additionally, an account manager also helps sellers plan out and execute your eCommerce revenue goals, monitor PPC and suggest advertising strategies, while managing inventory levels. The overall mission is to handle the needs of the seller's account and give the seller (you) an in-depth analysis and plan for the account.
A great Amazon seller account manager is akin to a seller’s secret weapon. They can help tackle tough problems like category ungating, brand registry enrollment, and can even help resolve listing issues.
The Benefits of Hiring an Account Manager
As most sellers quickly discover, Amazon is a dynamic, ever-changing and challenging eCommerce platform to navigate. While it is worthwhile, it does take a keen eye, and having an Amazon seller account manager by your side is helpful. Account managers typically are logged into hundreds of seller accounts a day and see a plethora of situations. Due to their wide-range of experience and exposure, they know how to solve many of the most common issues or where to go to find solutions. Saving you time, frustration and lost sales.
Cultivating a thriving Amazon business takes hard work – and lots of it. For some sellers, their Amazon business is just a side gig, and for others, it is their main source of income. Whichever category you fall into as a seller, building a healthy Amazon business requires constant attention to detail and a high level of customer service in order to be successful.
That is where an Amazon seller account manager can help. They can assist in planning out comprehensive strategies for daily, weekly, monthly, and yearly goals, to help grow your Amazon business.
From weekly account health checks, to PPC monitoring, to responding to every single negative seller feedback that comes in– a dedicated team of Amazon specialists can help you navigate the (sometimes murky) waters of Amazon to find the best solutions for your Amazon issues.
Hiring an Amazon seller account manager isn’t just for newbies, either. If you are a seasoned seller but feel like you are constantly playing “catch-up” with your account or know you could be selling more, then you may want to consider hiring help. In order to be truly successful on Amazon, you have to adopt a proactive approach. A great account manager will have access to a team of specialists who can help you get ahead by proactively optimizing product listings, creating eye-catching A+ Content, performing regular PPC advertising checks, reporting on inventory issues, and more.
Importance of Customer Service for Your Account
Exceeding Amazon’s expectations when it comes to an exceptional customer experience has always been one of the most important priorities as an Amazon seller, because it helps your Amazon sales rank. With so many sellers listing their wares on the world’s largest eCommerce platform, it has never been more important to deliver an unmatched buyer experience. Inspiring brand loyalty from your Amazon customers is an essential strategy to help cement your status as a trustworthy seller. If you or your team do not have time to stay on top of incoming customer messages and product queries, an Amazon seller account manager can work with you to find ways to alleviate these pain points.
The same customer service philosophy holds true when working with a team of Amazon specialists and your account manager. Customer service is essential to your success and confidence when hiring help. As we’ve all seen, not all businesses are created equal. Some have phenomenal customer service (hello, Disney, Chick-fil-A, etc.) and some could use some practice. It’s important to have a team on your side who values you, returns your calls or emails in a timely manner, and is receptive and approachable. These are all questions to ask and get a clear answer on when searching for a team of Amazon experts.
Resource for Custom Tailored Amazon Solutions
Here at Awesome Dynamic, we believe in custom tailored solutions for all of your Amazon needs, which is why we painstakingly review each account that we onboard, and create a detailed outline of all of the steps that we recommend. Because there are so many variables between sellers and even categories on Amazon, we believe that every client deserves a customized approach. We know that there is no “one size fits all” solution for Amazon businesses.
One of the first things that we do before setting up, managing and growing your business on Amazon is a complete assessment of your account and business model. Our assessment takes every aspect of your business into consideration. This includes assessing targeted customers and the competition, reviewing where your business currently stands on Amazon, including the financial situation, evaluating any current ad placements, and more.
A detailed assessment gives you, the business owner, valuable information about your Amazon account that you may not have noticed before. We believe that our comprehensive assessment is the backbone for moving forward with a strategic strategy for your Amazon products.
Since your Amazon seller account manager will have a solid grasp on your current Amazon marketplace account and goals, they will also be able to clearly guide which steps should be taken first, second, third and so forth. These steps, depending on the status of your account and listings, may cover anything from suggestions on how to optimize the listings to recommended advertising methods, and even assistance with logistics.
Experienced Team by Your Side
One of the key benefits of hiring expert help is that it includes an array of Amazon seller services as well as an experienced team who are available to provide assistance. This dedicated team will also be able to identify areas of concern and adjust your business strategies as your business evolves.
In addition to this, a reputable Amazon seller account manager will have protocols in place that will help keep you in the loop and updated on everything to do with your Amazon sales and business needs. They should also regularly make recommendations for next steps to take with your account to help you continue to build a successful business on Amazon.
Everyone wants to hire the best, top-rated Amazon seller account manager, but how do you find one that can live up to their hype? To begin, download this handy checklist that puts all the services and skills discussed above in one spot. Then read on to learn more about what you should expect when searching and interviewing a potential Amazon consultant.
If you are on the fence but are thinking it may be a good idea to enlist the help of an experienced team and have a dedicated point person to help guide your business on Amazon, let’s chat. Schedule your free, 30-minute consultation to learn more about our services and share your concerns, needs and goals. It’s the best way to see if both parties will be a good fit for one another.