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Create Amazon A+ Content That Drives Conversions
If you have yet to upgrade your Amazon products to A+ Content, now is the time to do it. Why? Because A+ Content offers merchants a valuable competitive advantage over other sellers and helps trigger the “buy now” response in shoppers. In fact, A+ Content is so effective, Amazon estimates that it can help boost sales by up to 10%!
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Beyond Dull Product Descriptions
Imagine a standard Amazon product description. It has lots of text, no imagery and little to no visual interest. Sure, you can manually input HTML code to add simple formatting like bolding, line breaks and bullet points. But even then, you run the risk of violating Amazon’s HTML restrictions and rendering your content invalid.
For the sake of argument, let’s say you stick to Amazon’s approved use of HTML and get your product description published. It is well-written, engaging and full of valuable information about your product. Even so, it looks more like a page out of a college term paper than an eye-catching, compelling sales pitch.
What entices shoppers to stop? To slow their scroll and read your description instead of just glancing over it and moving onto the next product. That’s where A+ Content comes in.
Improve Your Description Section with A+ Content
Amazon offers A+ Content to sellers utilizing their Seller Central and Vendor Central platforms as a way add more appealing, in-depth information to a product listing’s description.
With A+ Content, you can add imagery, choose from a wider range of formatting options and enjoy more creative ways to lay out your content. This unique content approach converts better than other content tools and helps turn more shoppers into buyers by:
Grabbing Shoppers Attention
A+ Content stops shoppers in their tracks simply because they are so used to seeing product listings filled with long blocks of text. The large images and uniquely formatted copy have the powerful shock value and stopping power that every seller dreams of.
One of the primary benefits of A+ Content is its ability to display large, eye-catching images. This presents a great opportunity to show off every feature and benefit of your product. Shoppers can get a detailed look at your product before they make a purchase, allowing them to hit that “buy” button with confidence.
Easier to Skim for Information
The last thing consumers want to do is search through lines and lines of text looking for the information they need. A+ Content eliminates this problem by making product information easier to digest. Without the confines of big, bulky text blocks, it is easier for sellers to break up their content and help shoppers locate the information they are looking for.
Proven Marketing Tactics
You may notice that many aspects of A+ Content resemble traditional brochures and marketing collateral. This is no coincidence. A+ Content allows sellers more control to explore new formats, color schemes and added imagery, beyond the stand textual confines. This helps to further build the brand's reputation and help increase conversions. The modules included within Amazon's A+ Content replicated tried and true tactics that marketers have used for centuries.
Engage with Awesome A+ Content
Our A+ Content specialists create eye-catching, easy-to-read A+ Content for your product listings. They review your product carefully to gather and convey, through words and images, nuanced product detail and a sense for what it is like to touch, feel or hold your product.
In crafting your unique brand story, we will paint a picture of what it is like to own the product. By creating enhanced images, comparison charts and compelling text, we will help your content better connect with the buyer and elicit a feel for how the product could work for them.
Our goal is to engage and resonate with the reader, sparking their imagination with ideas for how the product will enhance their life.
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Is A+ Content Right for My Amazon Business?
Are you looking for a high level of customization and flexibility? Would you like to add more information and images about your product to give shoppers valuable decision making information? Then yes, A+ Content would be beneficial for your business. Through the use of Amazon's modules we can break up heavy descriptions and create an easy-to-digest page of quality information.
Our team of marketing and design professionals are waiting to take your product listing to the next level. Schedule your free consultation to learn more.
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Reap the Benefits by Demanding Awesome
The advantages of adding A+ Content (formerly also known as Enhanced Brand Content) to your product listing is undeniable. After working with our team to enhance their product descriptions, sellers often experience the following benefits:
- Increased Sales
- Increased Traffic
- Increased Conversions
- Improved Search Rankings
- Communicated Value
- Improved Customer Experience
- Improved Customer Satisfaction
- Reduced Returns
A decline in product returns is one of the primary benefits sellers see after switching to A+ Content. By conveying more information about the product to consumers prior to purchase, sellers decrease the likelihood of buyer’s remorse and often see a boost in positive product reviews.
Get Started with A+ Content
Everyday more and more sellers are discovering the benefits of Amazon A+ content. We recommend getting a jump on your competitors and taking advantage of the valuable tool as soon as possible. This gives you time to optimize your A+ content before your competition settles in.
If you have been searching for ways to separate yourself from the pack and stand out from the crowd, A+ content is the perfect way to do it. Get your free consult today and start converting more shoppers to buyers.