Amazon A+ Content
Appeal to Customers with Amazon Enhanced Brand Content
Once called Enhanced Brand Content (EBC), Amazon A+ Content refers to a graphically appealing section that is added to the seller’s product listing. A+ Content replaces the simple and often dull product description that appears on the product listing page. Compelling, eye-catching, and detailed Amazon A+ Content improves the user experience and drives conversions.
Sellers enrolled in the Brand Registry program may add Amazon A+ Content. If you have yet to upgrade your Amazon products to A+ Content, now is the time to do it. Why? Because Amazon enhanced content offers merchants a valuable competitive advantage over other sellers and helps trigger the “buy now” response in shoppers.
A+ Content is so effective, Amazon estimates that it can help boost sales by up to 10%!
Amazon Premium A+ Content offers an even wider selection of modules, including interactive options, to further enhance your product detail page. The added features and information in Amazon A+ Premium help to build a more appealing and educational shopping experience online.
Another feature available to brand sellers is adding your own Brand Story. The Brand Story feature will be added just above your Amazon A+ Content. The scrollable carousel gives sellers space to share more about the brand’s values, build a connection, and share their product catalog.
A+ Content Infographic
What is Amazon A+ Content? In a nutshell, it's a better way to share more information about your brand and product catalog. It's eye-catching and informative. It works hard to improve the shopper experience and when the experience is better, so are the sales. Take a look inside to better understand A+ Content and the value it adds to your business.
Beyond the Traditional Dull Product Description
The standard Amazon product description contains lots of text and no imagery, and provides little to no visual interest. A seller can manually input HTML code to add simple formatting like bolding, line breaks, and bullet points, but that runs the risk of violating Amazon’s HTML restrictions and rendering the content invalid.
Adhering to Amazon’s approved use of HTML, even with well-written, engaging, and useful information about your product, results in content that looks more like a college term paper rather than an eye-catching, compelling sales pitch.
What entices shoppers to stop? What slows their scrolling long enough to read the description in your Amazon listing instead of just glancing over it and moving on to the next product? A+ Content, that’s what!
Amazon A+ Page Improves Your Description Section
Amazon offers A+ Content to sellers utilizing their Seller Central and Vendor Central platforms, allowing them to add more appealing, in-depth information to a product listings description.
With our Amazon A+ Content services, our creative team will fine tune and customize your A+ Content with added imagery, selecting from a wide range of formatting options and adding content features that offer a more eye-appealing way for shoppers to consumer your content. This unique content approach converts higher than other content tools for Amazon and helps turn more shoppers into buyers by:
Grabbing Shoppers’ Attention
Amazon A+ Content, Premium A+ Content, and Brand Stories stop shoppers in their tracks. Shoppers are so used to seeing product listings filled with long blocks of text that the visually appealing, high quality content features grab their attention. The large images and uniquely formatted copy have the powerful shock value and stopping power that every seller desires.
Showcasing Products
A primary benefit of A+ Content is its ability to display large, eye-catching images. This presents a great opportunity to show off every feature and benefit of your product. Shoppers get a detailed look at your product before they make a purchase, allowing them to hit that “buy” button with confidence.
Making Skimming for Information Easy
The last thing consumers want to do is search through lines and lines of text for the information they need. Amazon A+ Content eliminates this problem by making product information easier to digest. By utilizing A+ pages, Amazon allows sellers to break up their content and helps shoppers quickly and easily locate the information they need.
Using Proven Marketing Tactics
Reviewing Amazon enhanced brand content examples, you’ll quickly discover that these pages resemble traditional brochures and marketing collateral. Amazon A+ Content permits sellers to explore new formats, color schemes, and added imagery, beyond the standard textual confines. This helps to further build the brand’s reputation and increase conversions. On an A+ listing, Amazon sellers replicate tried-and-true tactics that marketers have used for centuries.
Content Management That Gives Your Brand the Benefits
The advantages of adding Amazon A+ Content, Premium A+ Content, and a Brand Story to your product listings are undeniable. After working with our content creation team to enhance product descriptions, Amazon sellers often experience the following benefits:
- Increased sales
- Increased traffic
- Increased conversions
- Improved search rankings
- Communicated value
- Increased trust from consumers
- Improved customer experience
- Improved customer satisfaction
- Reduced returns
A decline in the number of product returns is one of the primary benefits sellers realize after switching to A+ Content. By conveying more information about the product to consumers prior to purchase, sellers decrease the likelihood of buyer’s remorse and often see a boost in positive product reviews.
Ready to Get Started with Awesome A+ Content?
Every day, more and more sellers are discovering the benefits of Amazon enhanced content. We recommend getting a jump on your competitors and taking advantage of this valuable tool as soon as possible. Doing so gives you time to optimize your A+ Content before your competition optimizes theirs.
When reviewing A+ Content examples, it becomes evident just how significantly Amazon’s enhanced brand content can transform a product detail page. Our Amazon A+ Content specialists create eye-catching, easy-to-read content for your product listings. After careful review, they gather and convey, nuanced product details that give shoppers tangible, real-world feel for your products.
Our goal is to engage and resonate with readers, sparking their imagination with ideas for how the product will improve their lives. Enhanced images, comparison charts, and compelling text help your content better connect with buyers and elicit a feel for how the product will work for them.
Working with professional Amazon consultants to optimize your product listings can give you the edge you need to boost visibility and sales. Creating cutting-edge content and utilizing all the available Amazon listing tools can be challenging, but our Amazon A+ Content Agency works with you to find the best approach for your brand.
Investing in your Amazon business growth can help you maximize profits and reach your goals. If you have been searching for ways to separate yourself from the pack and stand out from the crowd, an Amazon A+ page is the perfect way to do it. Learn more about our ecommerce consulting services and begin developing an effective online retail strategy by signing up for a free consultation.