Amazon Seller Consulting

What Is Amazon Seller Consulting?

Amazon selling strategies are about accurately configuring and managing your products. Smart thinking, planning, and execution will drive sales and ensure a measurable return on your investment in Amazon seller consulting. Our years of experience and understanding of the Amazon systems will help align your sales strategy with business solutions to ensure maximum sales performance.

Where Do I Begin?

The process begins with a free consultation to determine the nature of your business. From there we will work with you to understand your product, determine your target audience, and discuss what Amazon services are ideal for you. We will then recommend which of our services fit for your needs and use this information to create a formal estimate for your approval. Please, don’t hesitate to contact us with any questions or concerns!

The 9 Best Qualities to Look for in
Amazon Seller Consulting Services

1) They Provide Great Customer Service

Time is money. The best Amazon Seller Consulting services don’t squander your time, on the clock or off. The best ones:

  • Get to work optimizing your Amazon presence, sales, and margins ASAP
  • Provide an open line of communication and reporting that makes sense
  • Follow up and follow through
  • Make you aware of opportunities, but don't sell you anything you don't need
  • Consistently deliver ROI

2) They Know the Value of Good SEO and How to Make It Work For You

You may feel you have great product listings, but if your customers aren’t finding you, you’re missing opportunities and wasting time and money.

A well written listing is like ESP; it reads your customers minds. Good SEO establishes keywords that match the words your customers use as search terms when looking for a product like yours. Your product listing should appear in the mix when they type in the right keywords in a search on Amazon.

The right keywords:

  • Attract shoppers
  • Increase sales
  • Boost your listings in search rankings
  • Further increase sales

Demand awesome Amazon seller consulting that:

  1. Knows which search keywords to use
  2. Knows how to optimize your product page
  3. Is built on search engine optimization (SEO) principles
Awesome Dynamic Amazon Seller Consulting team member laptop and tablet on a desk.

Amazon Seller Consulting Options

Whether you’re selling your product on Amazon through Seller Central or Vendor Central, we can teach you the best practices and techniques to increase your sales exponentially. We will evaluate your current situation and offer our expertise in any way possible to help you improve. These amazon seller consulting sessions are video recorded conference calls delivered for future reference.

Amazon Distribution

We can take over as your exclusive Amazon distributor at no cost to you. In fact, we become your customer buying your products, which we will list on Amazon through our seller account. Customers on Amazon will still get all the great benefits of prime shipping through Amazon’s FBA program. Through this agreement, we will leverage our resources to ensure your products have the best listing possible with complete product detail page optimization by our talented staff. We also handle all communications with Amazon to ensure your brand and products are properly represented on Amazon.com.

3) They Understand Why Reputation Management is Critical to Success on Amazon

Protecting your reputation means guarding against bad comments on your listings, whether legitimate complaints from actual customers, or falsified complaints by nefarious posers. Amazon is built on customer service. Negative comments on your listings can severely tank your sales for a long time. But you can flip that script with a 3-pronged approach:

  1. Head off bad reviews by getting on board with Amazon's customer centric philosophy; its the best way to assure smooth sailing and unimpeded sales.
  2. Remove negative feedback by being prepared, persistent, and gently persuasive in pursuing your negative review cases with Amazon. Be patient - it takes time
  3. Make sure your brand is protected and cannot be hijacked by someone who is not concerned with good customer service (see #8, below)

Or hire an Amazon seller consulting service to do it for you. A good one can provide a constant feedback vigil and jump on such issues immediately, resolve them, expose frauds, and turn an unhappy “camper” into a valuable repeat customer who sings your praises.

4) They Understand the Differences Between First Party Selling and 3rd Party Selling

  • First party, or "1P" is a first-party seller who sells to Amazon as a wholesaler; Amazon then sells these products to its customers. This is done via the invitation-only Vendor Central platform.
  • Third party or "3P" is a third-party seller who sells directly to consumers via the Amazon Seller Central platform.

These platforms differ in many areas, including how quickly merchants are paid, shipping and packaging requirements, how inventory is managed and warehoused, and who has general control, to name a few.

Invited to Vendor Central? Find the right Amazon seller consulting service to determine if this is the best move for your Amazon business. The best ones can do this for you quickly and efficiently.

Laptop with Amazon logo, Amazon Seller Consulting service.

Why Sell On Amazon?

With a staggering customer base of over 200 million people, Amazon uses their vast network of distribution centers and fantastic agreements with shipping partners to give your customers the best online purchasing experience possible. There are many advantages to using Amazon’s services, the most important being payment processing, customer service, shipping of products, handling of returns, processing of refunds, storing your products in their warehouse, and FREE two day shipping on almost everything you sell!

5) They Know How to Optimize Product Listings for Greater Sales

A great listing is MUCH more than just words and photos. Some considerations when formulating your listing:

Copy: keywords, word order, phrasing, the numbers of certain characters, punctuation, the differences between features and benefits and where to place each, human appeal, algorithm appeal, writing that serves the dual purpose of getting found on Google as well as on Amazon, writing titles that work well within Amazon’s PPC ads, writing that minimizes customer dissatisfaction and returns, etc. And that’s just the title, bullet points and description.

Imagesphotos, graphics, comparison charts and video: the right photos, in the right number, with careful attention paid to background, lighting, angles, and packaging can improve your rankings significantly; video is always beneficial.

And more: the best Amazon seller consulting services know the essential extras that put your listing over the top, such as Enhanced Brand Content, (AKA “EBC” for Seller Central) and A+ Content (for Vendor Central), whether the Prime badge is displayed, the number and quality of engagements you have with customers, customer reviews and feedback.

You get the point. It is imperative that you demand awesome Amazon seller consulting services with the know-how to present your products properly for optimized sales and margins.

6) They Realize the Value of Advertising Within Amazon

Sometimes a great listing alone is not enough, especially with new products or products that aren't on anyone's radar.

A consultant who understands Amazon knows that advertising on can help you:

  • Make your product more visible
  • Understand what your customer's are looking for
  • Increase page views
  • Boost your organic sales and rankings

If your Amazon seller consulting service knows how to maximize your investment in advertising your products on Amazon, they must be awesome!

7) They Know FBA and Whether It Will Work For You

An excellent Amazon seller consulting service should:

  • Assess the fees involved with FBA
  • Compare this with fulfilling orders yourself
  • Walk you through the process and requirements of FBA

It’s about overhead and margins, really. FBA stands for Fulfillment By Amazon. The right Amazon consulting service can assess the fees involved with FBA relative to your current operation and advise on whether you’re better off fulfilling orders yourself out of your own location(s), or whether to pony up the bucks to let Amazon deal with things like inventory, orders, shipping, handling and customer service.

8) They Understand How to Build and Protect Your Brand

The larger the Amazon marketplace grows, the more shady characters it attracts. But it’s not the wild west. If you’re a manufacturer, authorized reseller, distributor, or private labeler, there are steps you can take to make sure no one steals your business and your good name.

The best Amazon seller consulting services will:

  • Apply to the Brand Registry on your behalf
  • Facilitate the provision of documentation and proof of ownership of your bran to Amazon
  • Verify that your products have been enrolled in the Brand Registry and assigned Global Catalog Identifiers (GCIDs)
  • Troubleshoot and correct any products not enrolled automatically

Amazon Full Service Options

Full account setup and/or management through your Seller Central information, which can include professional photography, writing compelling product descriptions and feature bullets, seller account and product reputation management, advanced listing strategies, FBA and Self-Fulfillment, and shipment and fulfillment training.

Amazon Seller Consulting shipping options.

9) They Get You Improved Sales Ranking

Being the #1 selling product in your category is every seller's dream.

When your Amazon consultant is highly knowledgeable on the following items, you have a good chance of moving up on the rankings. 

They will:

  • Develop solid marketing and promotional techniques
  • Optimize product listings with good SEO and content
  • Maintain a high level of customer service
  • Preserve and protect your reputation
  • Take advantage of the programs Amazon has to offer

Demand Awesome® Amazon Seller Consulting Services

Success in the Amazon retail marketplace is like any other business; it’s all about revenues and margins. When you choose a consultant, demand the best. And good luck!

FAQs

What is the Amazon FBA Program?

What is the Amazon FBA Program?

FBA stands for "Fulfillment By Amazon" and is a way for third-party sellers to use Amazon's powerful and diverse network of warehouses, distribution centers and shipping partners to manage your product inventory and fulfill orders on your behalf. In addition to this, Amazon also handles the customer service for any order they fulfill and take responsibility for any late, damaged or missing shipments to the customer, allowing you as a seller to focus on growing your business instead of spending your time on packing and shipping out your orders daily.

How much does Fulfilled by Amazon cost?

How much does Fulfilled by Amazon cost?

Fulfillment By Amazon is often abbreviated as "FBA" and comes at a price of $39.99 per month plus additional selling fees. By selling on Amazon, you can reach hundreds of millions of customers.

Orders Fulfilled by Amazon include fees for: Pick & Pack, Order Handling, and Weight Handling. You are also charged for inventory storage, although it is very cheap and only billed at the end of each monthly billing cycle.

All in all, for being able to reach up to 95 million U.S. monthly unique visitors for this cost, is unbelievable! Leverage your business today with Amazon!

Am I able to select the fulfillment center where my inventory will be stored?

Am I able to select the fulfillment center where my inventory will be stored?

Currently Amazon decides the destination fulfillment center for your inventory based on several factors. These include, but are not limited to: the size and category of the product, your address, quantity of product be sent in and other fulfillment factors. To get an idea of where a prepared shipment will be stored, you can simply create a shipment and check the destination address. Unfortunately at this time, there is no way to decide which FBA distribution center your products go to.

How to set up FBA?

What is the Amazon FBA Program?

The FBA program is available to anyone who wants to try it! You can test out the service by sending just a few products in or an entire truck-load. To get setup, you can begin by opening an Amazon account. Once you have activated your seller account, you can enable your account to be "Fulfilled by Amazon." For products that already exist on Amazon, you can list your inventory under that listing. For products not yet on Amazon, you can create a listing and provide all needed product information. For more information regarding pricing information, you can visit http://fba.amazon.com.

Will Amazon pay me for lost or damaged units?

Will Amazon pay me for lost or damaged units?

A great benefit of selling with the FBA program is Amazon's Replacement policies. When Amazon takes responsibility for paying you the replacement value of a unit, they will reimburse you based on their determination of the Unit’s value.

However, they will subtract the FBA fees and Selling On Amazon fees from that determined amount. They consider several factors when determining a Unit’s value such as: sales history, your current price and the price of other sellers for the same unit found on Amazon.com.

There are times Amazon can not determine the value of a unit. If they decide that there is insufficient information available to determine the value of the unit, then the replacement value will be determined based on a predefined value per category. There is a limit of $5,000 per unit.

What is the heaviest item I can have Amazon store and fulfill?

What is the heaviest item I can have Amazon store and fulfill?

Amazon upper weight limit is 150 lbs for any single item. For boxes that weigh 50 pounds or more, you must append a "Team Lift" sticker to each box or unit for warehouse handlers.

When determining weight, Fulfillment by Amazon calculates it by weighing to the nearest ounce or 1/16 of a pound. The minimum calculated weight for any single unit is one ounce. This type of information is important for calculating final costs and profits of any given item you are selling.